[News] Are Your Words Helping? Or Hurting Your Mission?

In the nonprofit world we’re all about words. Words of inspiration, of encouragement. Of thanking and asking. Are the words you’re using representing you – and your organization – in the best possible way?

So often we use words that are comfortable for this ‘inside’ our mission, rather than those who are partnering with us to accomplish the work we do. Are your words alienating those you need to keep the lights on?

Three of our articles this week are all about words – how to say thank you, how to communicate our mission and how to move beyond words by adding visuals. Hope you enjoy them!

Do you have ways to stay up-to-date on changes in the nonprofit sector? Scroll down and you’ll see a full list of articles and posts to help stay up-to-date on trends and topics facing the nonprofit world.

Thanks for all you do to make the world a better place!



A 10-Year Study Reveals What Great Executives Know and Do

…discovery of four recurring patterns that distinguished exceptional executives. What separated the “best of the best” from everyone else is a consistent display of mastery across four highly correlated dimensions, while “good” executives may have only excelled in two or three. Executives who shine across all four of these dimensions achieve the greatest success for themselves and their organizations.

The Promise and Peril of an “Outcomes Mindset” | Stanford Social Innovation Review

The outcomes-focused paradigm proposes leveraging data and new technology to achieve “21st-century solutions” to the nation’s most pressing social needs. But in reality, outcomes-based policies and funding have been around for decades, and their history is far from universally positive.

Fundraising Planning

Logic Models and Fundraising: What You Need to Know | Network for Good

As a nonprofit fundraiser, it’s important to understand the different methods to analyze and communicate the impact of your organization’s work. One of these methods is a logic model. Logic models allow you to draw connections among three key elements: The resources needed to run your organization’s programs…

Is Your Nonprofit Board Avoiding Their Money Role? | Social Velocity

The board is a nonprofit’s most critical financial asset. So, a nonprofit’s board cannot avoid its money role, or the organization and its mission will suffer.


Great Mission. Bad Statement. | Stanford Social Innovation Review

The rampant, widespread use of boring, convoluted language is costing the social sector a lot of money. Here’s why: Nonprofits are spending more to get people involved in their cause simply because no one can understand what they’re saying. The language they use to convey who they are, what they stand for, and what they do confuses donors, volunteers, staff, and board. And when people are confused, they don’t fully engage.

Luckily, this is a fixable problem, and there are three things organizations can do to solve it…

More Than Words: Why Visuals Are Critical in Pitching Your Story | Kivi’s Nonprofit Communications Blog

“When you’re pitching a story to the media, words aren’t enough.

This shouldn’t be a startling statement. After all, I don’t think it should surprise anyone who works in nonprofit communications that strong photos and videos are essential to getting attention.
But when nonprofits reach out to the media, it’s amazing how many of them rely solely on written materials to pitch their stories…”

Fundraising Tactics

How (and when) to get monthly donors – Future Fundraising Now

One of the best ways to keep donors is to sign them on as monthly donors. When you do that, their yearly retention rate typically goes up above 90% — that’s two or three times retention rate of typical donors.

Here’s some help from the Virtuous Blog on moving donors into monthly giving, at Why Donors Lapse and How You Can Stop It.

Some of the best times to ask people to give monthly are…

4 Inspiring Nonprofit Year-End Thank You Videos – Bloomerang

There are many ways to thank your donors for all their support in the previous year: send an email, write a note, make a phone call, or even hold an event.

One medium that can be quite effective in thanking your donors is video. Luckily, it’s never been easier or cheaper to produce a high-quality video.

If your considering producing a year-end thank you video, here are four examples from nonprofits that you can draw inspiration from…

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