Using Social Media and Technology for Nonprofits

Have you been enjoying the videos about the increase in the use of social media? Paul de Gregorio shares a link to the most recently updated version.

Are you looking for a new content management system for your website? Beth Kanter links to IdealWare’s new report on this topic, and provides some of her own ideas for what a CMS should include.

Have you struggled to get interaction on your Facebook page? John Haydon provides some translation for nonprofits on in infographic from American Express Open Forum. A couple quick tips? Use pictures and shorter posts (80 characters or less). John also shares some insights into Edgerank (Facebook’s  method of determining who sees posts from your nonprofit’s Facebook page. And he suggests that getting people to talk about your organization is much more important than the reach of your posts.

Measurement is important when it comes to online activity. Google Analytics provides some really fun tools, but it can be overwhelming to get everything set up. Alissa Ruehl provides step-by-step instructions to help you get started.

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