Have you ever looked at other organizations and envied their results – and the attention they were getting? There are a couple of secrets that every successful organization knows that have helped them get there.
The first secret is measurement. You’ve probably heard the old saying that we can expect what we inspect. If we’re not measuring something, it’s just too easy to put it off indefinitely. Pretty soon it’s a year later and we haven’t accomplished what we meant to have as our primary goal – all because we didn’t add a measurable component to the goal.
The second secret is knowing what the big idea is. What’s your big, overarching goal? It’s hard to determine what to measure if we don’t have any agreement on what it is we’re trying to change.And the organizations that are experiencing tremendous growth with fundraising are those that are truly aiming on changing and improving something in a big way.