Three Ideas to Increase Involvement

Involvement increases investment.

Multiple studies have confirmed what many suspected. The more involved someone is in a cause, the more money they will invest in the cause.

So how do we involve people in the first place?

First, provide meaningful avenues of involvement. Yes, I know that papers need to be filed and data needs to be entered, but if you’re trying to connect people with the heart of your mission, provide activities that will allow them to see firsthand the impact on people’s lives.

Next, let potential volunteers decide how they would like to become involved. Provide them with an overview of what the organization is doing and what goes into making it happen. Sure, mention the standard ways people can get involved, but invite people to suggest their own ideas as well. Who knows, they may have connections or be part of a business that can help in ways you would not have thought of (that will be very helpful).

Finally, say thank you. I can’t emphasize this enough. If volunteers feel appreciated, they will come back – and bring their friends with them. It doesn’t cost much to send a thank you card, and if it’s possible, include a message from one of your clients. Let your volunteers know how what they’re doing is transforming lives. I think deep down we all want to be part of a solution.

What are you doing to increase involvement in and engagement with your volunteers? Please use the comments below to let me know!



Three Ideas to Increase Involvement — 7 Comments

  1. In dealing with Board members as volunteers, we always involved them (naturally!) in devising our annual fund raising plan. As we planned fund raising methods and events for the year, each member would always find at least one avenue exciting to them and would volunteer for that function. Because they were excited, in turn they would involve their friends. This always seemed to be a good approach.

  2. I was thinking that for many organizations, finding methods of meaningful involvement seems to be such a challenge. It would be great to hear from readers many of the other ways that organizations get people involved. Thanks Betsy for sharing one.

  3. I’ve heard some say that with the increase of retired Boomers coming into volunteer ranks, some causes will now be shifting volunteer work. What once was letter stuffing will become a paid employee. But the strategic visioning and/or CFO stuff may well be “meaningful” volunteer opportunities that build on decades of experience.

  4. I’ve found the key word here is MEANINGFUL. And the best way of course to find a meaningful way to engage others is to listen carefully to what jazzes them. Taking the time to stop, listen and act on what we hear can make the so so volunteer experience turn into something more meaningful.

  5. In my experience, it’s critical to match the volunteer to the job. You can’t plug any volunteer into any job and expect them to be happy. Some people are happy to help around the office with filing and such, and others would be bored stiff! When volunteers are happy, they’ll tell their friends about their experience.

    Sandy Rees