Involvement increases investment.
Multiple studies have confirmed what many suspected. The more involved someone is in a cause, the more money they will invest in the cause.
So how do we involve people in the first place?
First, provide meaningful avenues of involvement. Yes, I know that papers need to be filed and data needs to be entered, but if you’re trying to connect people with the heart of your mission, provide activities that will allow them to see firsthand the impact on people’s lives.
Next, let potential volunteers decide how they would like to become involved. Provide them with an overview of what the organization is doing and what goes into making it happen. Sure, mention the standard ways people can get involved, but invite people to suggest their own ideas as well. Who knows, they may have connections or be part of a business that can help in ways you would not have thought of (that will be very helpful).
Finally, say thank you. I can’t emphasize this enough. If volunteers feel appreciated, they will come back – and bring their friends with them. It doesn’t cost much to send a thank you card, and if it’s possible, include a message from one of your clients. Let your volunteers know how what they’re doing is transforming lives. I think deep down we all want to be part of a solution.
What are you doing to increase involvement in and engagement with your volunteers? Please use the comments below to let me know!