Donor Retention Workshop – Louisville

  • ideas iStock_000012210065XSmallAre you struggling with keeping your donors?
  • Frustrated that you’re always looking for new donors?
  • Looking for ways to raise more money – just be keeping the donors you have?

PART ONE: Donor Retention – Current Rates are Plummeting!

What Can Every Fundraiser Do to Reverse the Trend

This session explores the Fundraising Effectiveness Project report commissioned by AFP and the Urban Institute. The dismal news in this report can and should be an eye opener for every nonprofit engaged in fundraising.

We will focus on the root causes of poor retention rates, and offer tips for improvement based on the principles of Dr. Adrian Sargeant and Tom Ahern: two world-renowned authorities on building donor loyalty. Sargeant and Ahern’s principles are based upon years of research conducted in the sector and can be used by any organization, whether you are a one-person shop or a large department. We will show examples of their principles in action. The results can be astounding when put into daily use!

Learning Outcomes:

  • Be familiar with current research on donor retention and how an increase or decrease can impact your bottom line
  • Understand how to calculate your donor retention rate
  • Learn new donor communications techniques in order to improve donor loyalty and retention

Enter Your Information Below to Register for this Free Workshop!

PART TWO: Communication is the Key to Donor Retention

With so many new methods available, the development professional can get lost in technology. It is important to remember that the foundation of the most successful fundraising program is regular, consistent, and repeat giving, also known as “annual” giving. Whether starting from scratch or taking an existing program to a new level — and regardless of what technologies and solicitation methods are used — this session will provide information about what is needed to develop a productive and effective Annual Giving Program — and how to enjoy it along the way!

In this session, you will:

  • learn methods to engage and build long-term relationships with your donors
  • find low-cost ways to connect donors to the mission of your organization
  • identify creative ways to appropriately thank people for their support
  • build a comprehensive stewardship plan for your organization


Date: Thursday July 17, 9am – noon ET
Location: Metro United Way, 334 E Broadway, Louisville, KY 40204

A Special Thank You to Our Co-Sponsor:

2010 CNPE logo

Enter Your Information Below to Register for this Free Workshop!

About Your Speakers:

Chris Painchaud:

chris-painchaudChris has been helping nonprofits increase efficiency and raise more money for over 13 years, both in his professional career and as a personal fundraiser And he has worked in the nonprofit sector for his entire 30 year career. His experience ranges from managing small & mid-size nonprofits (both c-3 and c-6) to personal fundraising, volunteering and board leadership for nonprofits in his community. Chris is currently a Regional Sales Account Executive at Bloomerang. With Bloomerang, he is helping to revolutionize how databases are used in the charity world and help bring focus on donor retention.

Prior to Bloomerang, Chris had spent seven years at eTapestry, where he worked on the ground floor of the then-fledgling business, and eventually led the launch of the company’s first “vertical market” specialization efforts, where he led the healthcare team. Before that, he was an executive with several trade associations in Indiana and in Ohio.

Chris serves on the Board of Directors of Safe Families of Indiana; is a youth mentor with Shepherd Community in Indianapolis, and is a perennial top fundraiser for the Indiana Chapter of the American Diabetes Association.

Chris holds a Bachelor of Arts degree in Journalism & Communications from Ohio State University.

Chris Painchaud
Account Executive
Tel: (317) 296-8100 x113

Kirsten Bullock:

Kirsten BullockKirsten Bullock, CFRE, MBA is an author, trainer and coach who works with entrepreneurial leaders of nonprofits and ministries to help them increase their awareness, involve more people in their organizations and ultimately raise more money. She earned her designation as a Certified Fund Raising Executive in 2002. A consultant since 2008, she has worked with health care organizations, social service providers, national and local ministries, and international membership associations.

Kirsten is currently serving as past president Association for Fundraising Professionals Greater Louisville Chapter and was recently selected as the recipient of the chapter’s 2013 Frank W. Penick Founder’s Award for Excellence in Fundraising Practice. She is an AFP Master Trainer, is the author of Simple Steps to Fundraising Success and the general editor of The Essential Fundraising Handbook for Small Nonprofits.

Kirsten is a licensed fund raising consultant in Kentucky. She holds a Bachelor’s Degree in Social Work and a Master’s of Business Administration. When not working to equip and empower people in the nonprofit sector, Kirsten sculpts, is attempting to learn to speak Danish and enjoys living in the Highlands in Louisville, Kentucky.

Enter Your Information Below to Register for this Free Workshop!