Jan 22 Workshop: It’s All About the Data

  • filesonlaptopAre you struggling with justifying the expense of your database?
  • Frustrated that you’re not segmenting and targeting your audience better?
  • Looking for ways to get more fundraising support from your board?

Join Kirsten Bullock and Wayne Robbins (with Bloomerang) to learn more about how you can get the most from your database – and communicate about your data with your board!

PART ONE: Maximize Your Database for Fundraising Success

Your donor database is likely a large investment on the part of your organization, in both time and money. It’s also a critical component of your fundraising efforts. So why let this asset go underutilized?

In this session, we will cover the tenets of effective database usage, no matter what program or vendor you use. We will show examples of best practices in data management, communication segmenting, engagement tracking and reporting in order to help your team work smarter, not harder.

Learning Outcomes:

  • Be familiar with data management techniques that maximize the capabilities of your database and increase productivity
  • Understand segmenting strategies lead to higher response rates from your donor communications
  • Learn how to generate meaningful reports that will impact your internal procedures

It’s All About the Data
(The ‘it’ refers to this workshop – not to fundraising in general as we all know fundraising is all about the relationships!)

Enter Your Information Below to Register for this Free Workshop!

PART TWO: Communicating with Leadership about Data

Once you know your numbers, how you communicate with your board (and other leadership in your organization) will impact board involvement, budgeting for fundraising, support from program areas and many other areas

In this session, you will:

  • learn about how everyone learns – and how different people learn
  • determine a framework for assessing your board’s current fundraising knowledge
  • create board learning objectives (especially centered on vision, fundraising planning and asking for a gift)
  • build a dashboard to quickly and clearly communicate the health of your fundraising program


Date: Thursday January 22, 1:30 – 4:30pm ET
Location: St. John Presbyterian Church, 1307 E Elm Street, New Albany, Indiana 47150

Enter Your Information Below to Register for this Free Workshop!

About Your Speakers:

Wayne Robbins:

Wayne RobbinsWayne is the Vice President of Sales at Bloomerang. Having over 10 years of experience in the nonprofit sector, he has been instrumental in shaping the dynamic structure and focus of the how nonprofits use CRM tools to raise more money. Prior to Bloomerang, Wayne spent 5 years helping eTapestry shape new vision and direction for the charity world.

Wayne served as Director of Development for a Christian School in Northern Indiana. As a fundraising professional, he was able to ‘get into the trenches’ of development and fundraising. He was successful in helping orchestrate a successful $1.7 million building campaign for the school’s new education wing and sports complex.

Wayne is a graduate of Hyles-Anderson College with a Bachelor of Science degree in Religion. Due to Wayne’s 15-year career in the nonprofit and religious sector, he is able to share many stories and experiences that can be quite helpful and useful in the fundraising arena, and relationship management.

Wayne is a past member of the Granger Sunrise Rotary Board where he was able to successfully work in the community for worthy causes. He is currently actively involved with numerous chapters of the Association of Fundraising Professionals and many state nonprofit councils.

Wayne Robbins
VP of Sales for Bloomerang
Tel: (317) 296-8103

Kirsten Bullock:

Kirsten BullockKirsten Bullock, CFRE, MBA is an author, trainer and coach who works with entrepreneurial leaders of nonprofits and ministries to help them increase their awareness, involve more people in their organizations and ultimately raise more money. She earned her designation as a Certified Fund Raising Executive in 2002. A consultant since 2008, she has worked with health care organizations, social service providers, national and local ministries, and international membership associations.

Kirsten is currently serving as past president Association for Fundraising Professionals Greater Louisville Chapter and was recently selected as the recipient of the chapter’s 2013 Frank W. Penick Founder’s Award for Excellence in Fundraising Practice. She is an AFP Master Trainer, is the author of Simple Steps to Fundraising Success and the general editor of The Essential Fundraising Handbook for Small Nonprofits.

Kirsten is a licensed fund raising consultant in Kentucky. She holds a Bachelor’s Degree in Social Work and a Master’s of Business Administration. When not working to equip and empower people in the nonprofit sector, Kirsten sculpts, is attempting to learn to speak Danish and enjoys living in the Highlands in Louisville, Kentucky.

Enter Your Information Below to Register for this Free Workshop!