Raising Awareness: It Takes More

Huge flower display on top of a covered bus stopI took this picture last year at the AFP Conference in Baltimore. It caught my eye as I thought it illustrated a great point: it takes more to get attention these days.

The same tired campaigns aren’t as effective as they used to be. Donors have many more options as they make their giving decisions – and they have access to a lot more information than they used to.

What are you doing to make your organization stand out?


Raising Awareness: It Takes More — 6 Comments

  1. I still think it comes down to personalization of clients served. People give to people. 🙂

  2. WOW-that is some signage/display, not sure which to call it.

    I hope the answers organizations are finding to how to stand out aren’t being found by modeling what others are doing. I agree with Betsy, you have to know your donors and stand out to them not just copy what has been done. Gayle is right, the old stuff isn’t going to work.