[News] Will charitable giving go up – or go down?

Once more the prognosticators don’t agree! One says charitable giving will go up – the other says it will go down. Both are resources I use and refer to in my daily work. Just in case you’d like to read about both of the reports I’ve included links to articles about them both in the Fundraising Planning section below.

Keep reading for a full round-up of blogs and articles from the nonprofit world.

 

Communications

Top 5 Nonprofit Email Newsletter MistakesTop 5 Nonprofit Email Newsletter Mistakes

According to the Nonprofit Communications Trends Report for 2015, nonprofit marketers spend a great deal of time publishing email newsletters. After all, it’s one of the most effective ways to stay in touch with supporters. But while most nonprofits spend lots of resources writing their email newsletters, many that I talk to aren’t using it as effectively as they could. Avoid These 5 Nonprofit Email Newsletter Mistakes…

So, You Want to Be like charity: water? | npENGAGESo, You Want to Be like charity: water? | npENGAGE

Let’s really think about meaningful marketing. What does it mean to develop a meaningful marketing plan for your fundraising program? When this writer thinks about meaningful marketing, the next thought that comes to mind is storytelling. I know, I know, you’re already telling stories. But, can we be honest for a minute? Are you telling the right stories to market your fundraising program? What makes charity: water cool is that they don’t simply tell their story, they tell the story of their supporters.

 

Fundraising Planning

3 Ways Nonprofits Can Overcome the Expected Decline in Giving - The Digital Drip3 Ways Nonprofits Can Overcome the Expected Decline in Giving – The Digital Drip

According to a recent article by the Atlas of Giving, experts predict a 3.2 percent decline in charitable contributions during 2015. What does that mean in real dollars? It points to a decrease of $14.65 billion dollars with the largest decrease expected to be in the faith sector.
How can organizations reach more donors and raise more money in 2015?Here are three suggestions:

New Report Gives Positive Outlook For Philanthropy In 2015/16New Report Gives Positive Outlook For Philanthropy In 2015/16

Thanks to the recent research conducted by the IU Lilly School of Philanthropy and Martz & Lundy we have a reliable forecast of how many dollars will flow into United States nonprofits over the next two years. You can read The Philanthropy Outlook: 2015 & 2016 here.
The forecast is truly positive news and should provide even more momentum for every charity involved in fundraising of any nature! This outlook should be shared with every member of your nonprofit’s internal team, as well as the board and current donors. Optimism is contagious! Two Major Reason for the Upswing in Giving…

 

9 Things To Do After A Donor Donates - Online Fundraising, Advocacy, and Social Media -9 Things To Do After A Donor Donates – Online Fundraising, Advocacy, and Social Media –

Acquiring a new donor is just the start. Developing long-term donors who contribute year-after-year should be the goal of any fundraiser. Donor acquisition takes a lot of work. What can you do to improve your donor retention rate? Consider these nine ideas:

5 Steps to Build a Major Gifts Program from the Ground UpNew Report Gives Positive Outlook For Philanthropy In 2015/16

Thanks to the recent research conducted by the IU Lilly School of Philanthropy and Martz & Lundy we have a reliable forecast of how many dollars will flow into US nonprofits over the next two years.
The forecast is truly positive news and should provide even more momentum for every charity involved in fundraising of any nature! This outlook should be shared with every member of your nonprofit’s internal team, as well as the board and current donors. Two Major Reason for the Upswing in Giving…

 

Fundraising Tactics

Is Peer Fundraising Right for Your Organization? - The Nonprofit Marketing BlogIs Peer Fundraising Right for Your Organization? – The Nonprofit Marketing Blog

The power of peer giving is hard to ignore. As we become more connected with through mobile technology and social media, it’s easier to leverage those networks (and the ease of giving online) to raise money on behalf of the causes we love.This is a good sign for most nonprofits, because in addition to the funds raised, peer fundraising campaigns allow causes to extend their reach far beyond their core network, raising awareness and attracting new donors. How do you know if your organization is ready to launch a peer-to-peer campaign? Here are five things to consider:

Achieve – Case Study: How One Organization Raised over $500K through MillennialsAchieve – Case Study: How One Organization Raised over $500K through Millennials

A generation of slacktivists? [slacker + activist] That is how many organizations see Millennials. Millennials are great for sharing information about a cause on Twitter or helping YouTube videos go viral, but, other than that, they are useless to fundraising efforts.
What if the problem with Millennials and fundraising isn’t that their generation doesn’t care enough to actually give? Rather, they want to go about it in a different way. Peer fundraising is the best way to raise money from this new generation of supporters, and a few organizations are already harnessing this strategy.

 

Leadership

Do Directors View Their Nonprofit Boards Through Rose-Colored Glasses? | Eugene FramDo Directors View Their Nonprofit Boards Through Rose-Colored Glasses? | Eugene Fram

Being asked to join a nonprofit board is, in itself, an honor. To be working alongside other honorees for a cause that addresses world, community, professional or association needs commonly evokes in directors a mix of pride, loyalty and reverence. Call it the nonprofit “mystique” if you will. It is, in some instances, a perception that may blindside the director and stunt the growth potential of the organization. Here are some commonly misplaced assertions this writer has encountered through his years with nonprofits:

How Scarcity Thinking Holds Nonprofits Back | Social VelocityHow Scarcity Thinking Holds Nonprofits Back | Social Velocity

There are many things that hold the nonprofit sector back, not the least of which is a lack of money. But perhaps a bigger impediment is the scarcity thinking that may actually contribute to that lack of money. But shifting this nonprofit mindset from never having enough (scarcity), to endless potential (abundance) could transform the sector.

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