When you decided to start working at / with nonprofits? My guess is it probably had something to do with helping to make the world a better place – having a positive impact on those around us. It probably wasn’t about the nuts and bolts of the nonprofit world.
The same is true of our supporters. They want to be part of your tribe – to be part of that positive impact.
Do you think your supporters feel like they’re a part? What can you do to grow a community or people who would consider them part of that tribe. Hint: It’s not about your organization – it’s about having a positive impact on the world.
Below is a link to an article that talks about tribes – as well as some other news to note from the past week or so.
|Building and Sustaining a Tribe Around Your Cause – @CauseVox
The best way to support your cause is to build a tribe of loyal supporters. By focusing on the tribe, you show investment and your own loyalty to the group. Learn how to connect people with a shared purpose so they have your back.
|How Volunteers Can Boost Your Nonprofit’s Online Presence – @wiredimpact
If you’re looking to take your nonprofit’s online presence to the next level, here are 4 ways a skills-based volunteer can help: Telling Your Digital Story; Putting the Fun in Crowdfunding; Building Buzz with Analytic; and Transforming Your Website.
|The State of Relationship Fundraising – A Conversation @101fundraising
Relationship fundraising positions the donor at the centre of its fundraising. Fundraisers link the donor with the cause, through the charity. As a result, donors have a much better experience, and are therefore motivated to give again, and again. Results are measured by LTV (life time vale of donations), which is heavily influenced by loyalty, commitment, and satisfaction.
|The Economics of Charity Telemarketing – @HarvardBiz
Far too often, the media conflates profit and revenue when reporting on charity fundraising. For example, a recent story ran with the headline, “Meet the 5 telemarketers that pocketed $89 million asking for charity donations.” These were gross figures, so the reader has no idea what the telemarketers’ profit actually were, if there even were any. This collapsing by the media of profit and revenue when it comes to charity consultants infects public attitudes about good people doing good work throughout the sector.
|Ahead of Give Local America, 7 trends in Giving Days | Beth’s Blog @kanter
Some trends include ‘tipping’ the host organization and some organizations charging nonprofits to be included. What other trends are you seeing in your community?
|The Heart of Effective Major Donor Development: It’s Not Money – @
Successful, lifelong major donor relationships are about two things:
|Six more criteria for your board matrix – Cause and Effect @
Beyond the crazy quilt of attributes and expertise you may need in your board, here are criteria for your board matrix. Keep these in mind as you recruit (and check references). Some folks arrive already equipped with some or all of these. But everyone can use training and a strong reinforcing culture to be able to practice these qualities.
|How Should Nonprofits Conduct Board Evaluations? | Eugene Fram @HuffPostBiz
Recent (2015) data from BoardSource show that only about 52 percent of boards have had “formal, written self-assessment of board performance in the last three years.” With the rapid turnover of directors that nonprofit boards traditionally experience, we could do better. Here are some ideas about what you can evaluate.
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