[News] Want a Yes? Go for a Micro Yes First

Whether it’s P2P (Person to Person) fundraising as mentioned in the article below or any other form of fundraising (or sales for that matter), obtaining a small agreement increases your chances of the prospects next answer to be yes. So in a fundraising conversation, it’s beneficial to start with general questions – both to determine whether you’re in agreement on the need for the work you do and to obtain a ‘micro yes.’ Scroll down to the fundraising tactics section to read more.

Included in this week’s issue is a full list of articles and posts to help stay up-to-date on trends and topics facing the nonprofit world.

Thanks for all you do to make the world a better place!


Leadership

From Bored to Blazing: 7 Steps to Get Your Board Reconnected, Re-engaged and Enthusiastic – Fired-Up Fundraising with Gail Perry @GailPerrync

Have your board members lost their enthusiasm and zip? Have they possibly lost their energy to create change and make a difference? Guess what! You can certainly change this situation, and you’ll make your board members happier as a result.

Here is Gail Perry’s recipe for creating change, renewing enthusiasm, and firing up these lovely people who care so much about your cause.

 

Well-Designed and Implemented Nonprofit Programs: Pillar 3 | Social Velocity @nedgington

Pillar 3 describes being crystal clear about what your nonprofit exists to do, how you fit into the external environment, and how you develop and execute smart programs that result in your desired social change. This Pillar is essentially about creating and executing a Theory of Change.

The most important part of Pillar 3 is encouraging nonprofits to define the target population(s) they aim to serve. Too many nonprofit organizations get so focused on doing good they don’t define who they are best positioned to serve and how that relates to who else may be serving them…


Fundraising Planning

3 Nonprofit Success Metrics That Your Organization Needs to Be Tracking @NPhub

Let’s narrow down that list of metrics. We have searched through the available success metrics and found three indicators to begin your performance evaluation with. As you read through these three suggestions, keep in mind that when you’re analyzing big picture performance, you’re going to be largely dealing with success and failure data.

 

THE UKs new Fundraising Sheriff @AgitatorEditors

Self-regulation of fundraising went down the tubes this week in the U.K., and the nonprofit sector has no one to blame but itself.

A review commissioned by the government following a media exposé of pressurized fundraising tactics used by some charities concluded that the self-regulatory Fundraising Standards Board (FRSB) had been “ineffective in regulating fundraising” and had “lost the confidence of the public and charities”.


Fundraising Tactics

5 Ways to Wow with Welcome Packs @Network4Good

Build a strong relationship with your donors by giving them a great first impression.

1) Send a hard-copy welcome in addition to an email responder series. The emails ensure that you can drip out a series of well-planned messages over time and adjust them depending…

 

Achieving the Ultimate Yes in Your P2P Registration Form | npENGAGE @blackbaud

A micro yes essentially breaks down the sales funnel into a series of split-second decisions where the person can either say “yes” and continue through the funnel or say “no” and not buy your product.

There are several different Ultimate Yeses in peer-to-peer fundraising. Registration and fundraising come to mind immediately. Applying Mr. Burstein’s theory and using P2P registration as the Ultimate Yes, the micro-yes conversion path might work like this…


Fundraising Communications

STAR: Something They’ll Always Remember @ThunderheadWrks

Duarte tells us to drive home our big idea with a STAR (Something They’ll Always Remember) moment. “This moment should be so profound or so dramatic that it becomes what the audience chats about at the water cooler or appears as the headline of a news article.” Duarte says that these moments can come in a variety of formats…

 

How to Use Search Engine Optimization For Your Nonprofit | Laura Packard @HuffPostImpact

Say you’re launching a new non-profit organization. What’s the first way people will try to find you? They’ll usually go to their trusty search engine (most often Google with about 2/3 of the market, Bing being #2) and type in your name. It’s critical that your official website shows up in the first page of results, in the top few choices above the fold if possible.


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