[News] Stay Upbeat in Fundraising

Working in the nonprofit / fundraising world is hard work. It’s easy to get disconnected from the great impact we’re able to have on the world around us. In one of this week’s articles you’ll find tips on how to stay encouraged. My personal favorite (not listed in the article) is to build time into your work when you’re spending time with clients. Hear about their stories, their struggles and about how your organization is helping them. There’s no better encouragement than that!

Scroll down and you’ll see a full list of articles and posts to help stay up-to-date on trends and topics facing the nonprofit world.

Happy fundraising!


Coming Soon: Nonprofit Leaders Network Podcast

The Nonprofit Leader’s Network Podcast is a podcast that will begin July 1 2015 with new interviews being posted every two weeks. The goal of each podcast is to share advice from nonprofit CEOs for nonprofit CEOs. Our hope is that listeners will learn how to help their organization excel, particularly as it relates to building and developing a board. Visit www.nonprofitleadersnetwork.com to sign up to be notified about speakers and specific launch dates.


Communications

Social Media Content is Sitting Right in Front of You - Really! - The Nonprofit Marketing BlogSocial Media Content is Sitting Right in Front of You – Really! – The Nonprofit Marketing Blog @Network4Good

Content for your social media channels is sitting right in front of you. Really! Your website, donor appeals, and newsletters are just waiting to be translated into a Facebook post, tweet, or YouTube video. Repurposing content can take some time, but once you get the hang of it, you’ll start thinking of ideas to feed your social channels in your sleep. To help get your creative juices flowing, here are some quick tips and content ideas for Facebook, Twitter, and Instagram.

A Home-Grown Approach to Creating an AbanA Home-Grown Approach to Creating an Abandonment-Free Website - Direct Marketing Newsdonment-Free Website – Direct Marketing News @dmnews

Real Food retailer Cultures for Health uses targeted email to reclaim revenue from abandoned online shopping carts and site visits. Is there something here nonprofits could learn from?

 


Fundraising Planning

Stay Upbeat In Fundraising With These 5 StrategiesStay Upbeat In Fundraising With These 5 Strategies @CauseVox

Fundraising is hard work and the frequent rejections can get to you. But trying to stay upbeat and positive is one of the best ways to convince people to donate.

Here are five science-based tips to stay upbeat throughout your fundraising efforts to avoid burnout and inspire donors to contribute to your cause.


Nearly Nine in Ten Wealthy IndNearly Nine in Ten Wealthy Individuals Say Giving Back Is Important | News | PNDividuals Say Giving Back Is Important | News | PND @pndblog

Based on a survey of six hundred and forty high-net-worth individuals with at least $3 million in investable assets, the 2015 U.S. Trust Insights on Wealth and Worth (summary, 20 pages, PDF) report found that 78 percent of respondents participate in charitable giving and that 66 percent volunteer time as a way to give back. The study also found that approximately one in three respondents either owns or is interested in owning social impact investments, about the same as in previous years, with millennials, women, and those with the greatest level of wealth driving interest in impact investing.


Fundraising Tactics

Recurring Giving Challenge Lessons Learned: Named Monthly Giving Programs - The Nonprofit Marketing BlogRecurring Giving Challenge Lessons Learned: Named Monthly Giving Programs – The Nonprofit Marketing Blog @Network4Good

Do named monthly giving clubs raise more money? Maybe…

Naming your recurring giving program can have a lot of benefits—and it can also distract from your mission.

 

“Hangin’ with Henry” and talking about Determining Gift Capability | Donor Dreams Blog“Hangin’ with Henry” and talking about Determining Gift Capability | Donor Dreams Blog @eanderson847

You will get to a good place for your campaign and your donors as long as you and your fundraising volunteers take into consideration the following principles that Henry talked about:

financial capacity
relationship / connectedness to your mission and organization
philanthropic orientation

As for tools and approaches that I’ve used, it typically depends on the client and their culture of philanthropy (or lack thereof) which dictates their level of comfort and willingness to engage in these discussions. The following are just a few approaches and tools…


Leadership

Learning to Say No | Bullock Consulting @kirstenbullockLearning to Say No | Bullock Consulting

In the nonprofit world, saying is difficult. People are counting on us. Things need to got done and someone needs to do. In some organizations people think you’re a snob if you say no – thinking it’s about not wanting to do the task rather than recognizing that in order to say yes to something you’re saying no to something else (as a professional fundraiser that could include asking for a major gift that’s going to help your organization start a new program that will impact hundreds of lives – an extreme example I know, but a potential one).

The Charity Trap | Stanford Social Innovation ReviewThe Charity Trap | Stanford Social Innovation Review @SSIReview

Social sector organizations should be expert fundraisers. They should have a deep knowledge of how to solve problems in their given area. They should be nimble and able to respond to crises and changes in the world. They should be lean, and able to pivot, iterate, and adapt. They should gather data, see what works, and scale their efforts seamlessly to a variety of locations and contexts. And they should do all of this without taking any support for the organization’s core operations and management. Does anyone else see a problem…


 

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