[News] Print is still an essential part of nonprofit communications

For a few years now, nonprofits have been opting for online communications rather than print. It shouldn’t be an either-or decision though. If we want to effectively communicate with different generations and different audiences, we need to use all of the tools available to us. Your investment will pay off quickly when you start keeping more donors and get off the hamster-wheel of constantly needing to find new donors.

Keep reading for a link to this – and other – articles related to the nonprofit world.

Communications

Using Print to Share Your StoryUsing Print to Share Your Story – @ChurchTechToday

For a few years now, nonprofits have been opting for online communications rather than print. It shouldn’t be an either-or decision. If we want to effectively communicate with different generations and different audiences, we need to use all of the tools available to us. Your investment will pay off quickly when you start keeping more donors and get off the hamster-wheel of constantly needing to find new donors.

Qualities that Create Shareable Content - Duct Tape MarketingQualities that Create Shareable Content – @Duct Tape Marketing

Wanting your cause to go viral like the ice bucket challenge last summer? That might be a bit of a pipe dream, but there are some things you can do to help ensure your posts are inviting those emotions that will make people want to share your content. Here’s a summary: be relatable, refutable and relevant.

 

Fundraising Planning

[Guest Post] Improve Your Nonprofit's Fundraising with Prospect Research | FundraisingCoach.com[Guest Post] Improve Your Nonprofit’s Fundraising with Prospect Research | FundraisingCoach.com @marcapitman

How can your organization find major donors effectively? Prospect research returns comprehensive philanthropic and wealth data that helps you pinpoint major gift donors in less time, so you can dedicate time and resources to other phases of the fundraising process. If you’re looking to expand your major gifts program, having some form of prospect research is essential.

Do You Want Your Donors To Stick Around? - #fundchatDo You Want Your Donors To Stick Around? – @fundchat

Does a 74% donor retention rate make you salivate? (#metoo!) Even in the worst of times, focusing on donors is a surefire way to weather the storm. In this post, Mary Cahalane shares some ideas that helped to accomplish that goal.

 

Fundraising Tactics

Monthly Donor Acquisition Made Easy - A Direct SolutionMonthly Donor Acquisition Made Easy – A Direct Solution @ericawaasdorp

Want to grow your monthly donor base but are unsure how to do that? Here are three simple ways you can accomplish that goal: (1) ask your donors to join; (2) make it easy to find; and (3) have current monthly donors share why they started giving monthly.

"Dear Fundraiser..." 46 things you're doing that push your nonprofit donors away“Dear Fundraiser…” 46 things you’re doing that push your nonprofit donors away @SandyRees

An open letter from your donor: “I’m not sure you’ll get this message – we don’t seem to have very good 2-way communication. But on the outside chance that you might be listening, I wanted to share some things that you do that really bother me. Some of them are little and some are big. All of them matter…”

 

Leadership

Government vs. charity: Does public spending crowd out private giving?Government vs. charity: Does public spending crowd out private giving? @Slate

There’s an idea you sometimes hear that government spending has “crowded out” private charity from American life by sucking up money as taxes that could otherwise be donated and convincing people they don’t need to be civically engaged. And, in fact, there may be a little truth there. But this writer found a chart that might cast a shadow on that idea.

Nonprofit Leaders, Stop Wasting Your Time | Social VelocityNonprofit Leaders, Stop Wasting Your Time | Social Velocity @nedgington

Are you being strategic with how your using your time? There’s a lost opportunity cost each time you decide to enter data into a worksheet rather than call up a potential $100,000 donor. As the leader of a nonprofit your time is your organization’s most precious resource. Sure, board members, other staff members, and donors are absolutely critical to the work. But without you, there would be nothing. You are the visionary, the cheerleader, the linchpin…

Don’t miss a single edition of Kirsten’s Fundraising Headlines (sent by email every other week)! Sign up at:  http://bullockconsulting.net/resources/kirstens-fundraising-headlines/

Comments are closed.