[News] Is it time for branding?

Are you under pressure to improve your branding? Before you jump into the fray of it all, it’s a good idea to figure whether or not you’re really ready. Check out my post below (in the communications section) for more thoughts on this subject.

Scroll down and you’ll see a full list of articles and posts to help stay up-to-date on trends and topics facing the nonprofit world.

Thanks for all you do to make the world a better place!


Leadership

 

How to Pay Your Nonprofit StaffHow to Pay Your Nonprofit Staff @foundationgroup Payroll for nonprofits is a complex issue already. Certain rules and exceptions apply that are different than what applies to for-profit payrolls. As if that complication isn’t bad enough, many nonprofits seem bound and determined to create their own rules and exceptions that are categorically incorrect…and destined to get them in hot water with the IRS and/or their state…


Fundraising

Why Monthly Giving Is Good... For Donors - re: charityWhy Monthly Giving Is Good… For Donors – re: charity @bradyjosephson Lifetime Value is the most important metric for your organization’s fundraising. The most powerful way to boost Lifetime Value is to keep donors around longer. The best way to keep donors around longer is to make them happy and satisfy their needs. And one of the best ways to do this is by having a great monthly giving program. Therefore, having a great monthly giving program is one of the most important fundraising strategies for your organization.

How do Monthly Donors compare to Annual Fund donors? - A Direct SolutionHow do Monthly Donors compare to Annual Fund donors? – A Direct Solution @ericawaasdorp The answer is, monthly donors are really annual fund donors, EXCEPT they’re giving MORE MONEY and they give REGULARLY. So, they’re a step up! And even better news is that many monthly donors will also still give to your annual fund appeals (if you ask them). Often they came to you first because they gave to an appeal. Asking donors to give monthly is not only convenient for you and your cash flow, but it’s also more convenient to your donors. You’re really doing them a favor if you offer monthly giving to them.

Movers & Shakers: ENGAGE Raises an Unexpected $92k By Hosting A Board Game TournamentMovers & Shakers: ENGAGE Raises an Unexpected $92k By Hosting A Board Game Tournament @CauseVox Located at the widely renowned epicenter of the board game community, Seattle-based Lyla Ross closed her practice as a clinical social worker to start a charitable giving and community outreach program called ENGAGE for her family-owned game business. Their program includes third party fundraising for charities, most recently raising over $92,000 to help feed families in her neighborhood. ENGAGE’s latest charitable event: hosting a board game tournament, for the second year in a row, to raise money for Hopelink, a Seattle foodbank. Lyla was motivated to choose Hopelink for the second year in a row because of their long-term contribution to the community.In true gaming fashion, they had strategy – and they had a mission to accomplish.


Communications

REPEAT: 31 Phrases To Use in Email Lift Notes, Resends and Reminders | Kivi's Nonprofit Communications BlogREPEAT: 31 Phrases To Use in Email Lift Notes, Resends and Reminders | Kivi’s Nonprofit Communications Blog @kivilm Want to squeeze more mileage from a great fundraising or advocacy email? Send it again. Sending a fundraising or advocacy email again to non-responders — subscribers who did not open, click, donate or take action the first time — can sometimes raise as much, or produce as many actions, as the original send…

When is the Right Time to Brand a Nonprofit? | Bullock Consulting Inc @kirstenbullock Customers defining the brand makes a lot of sense. And it helps some things I’ve been thinking through fall into place. Too often, especially in the nonprofit world, it’s easy to feel like we need to define our brand too early. This makes sense because we often have large companies represented on our boards, and those board members (consciously or not) may expect small organizations to have the same things in place that their companies (with much bigger budgets) do. That includes branding. It’s expecting Stage IV or Stage V behavior from an organization that’s in Stage I or Stage II…

 

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