Are you under pressure to improve your branding? Before you jump into the fray of it all, it’s a good idea to figure whether or not you’re really ready. Check out my post below (in the communications section) for more thoughts on this subject.
Scroll down and you’ll see a full list of articles and posts to help stay up-to-date on trends and topics facing the nonprofit world.
Thanks for all you do to make the world a better place!
There are at least 7 critical things there will never be enough time for in leadership…unless, of course, you make it. Great leaders do.
Payroll for nonprofits is a complex issue already. Certain rules and exceptions apply that are different than what applies to for-profit payrolls. As if that complication isn’t bad enough, many nonprofits seem bound and determined to create their own rules and exceptions that are categorically incorrect…and destined to get them in hot water with the IRS and/or their state…
Lifetime Value is the most important metric for your organization’s fundraising. The most powerful way to boost Lifetime Value is to keep donors around longer. The best way to keep donors around longer is to make them happy and satisfy their needs. And one of the best ways to do this is by having a great monthly giving program. Therefore, having a great monthly giving program is one of the most important fundraising strategies for your organization.
Retaining Your New Peer to Peer Donors | npENGAGE @blackbaud
There’s a definite lack of focus on post-event strategies across the industry. Organizations are so laser-focused on reaching the finish line with their P2P event that they often fail to put in place a complete game plan for their newly acquired email addresses. ALS faced this exact challenge when they suddenly had 1.9 million new constituents in their database after the success of the Ice Bucket Challenge.
Acquiring an email address is golden, but the question is what do you do once you have it?
The answer is, monthly donors are really annual fund donors, EXCEPT they’re giving MORE MONEY and they give REGULARLY. So, they’re a step up!
And even better news is that many monthly donors will also still give to your annual fund appeals (if you ask them). Often they came to you first because they gave to an appeal. Asking donors to give monthly is not only convenient for you and your cash flow, but it’s also more convenient to your donors. You’re really doing them a favor if you offer monthly giving to them.
Located at the widely renowned epicenter of the board game community, Seattle-based Lyla Ross closed her practice as a clinical social worker to start a charitable giving and community outreach program called ENGAGE for her family-owned game business. Their program includes third party fundraising for charities, most recently raising over $92,000 to help feed families in her neighborhood.
ENGAGE’s latest charitable event: hosting a board game tournament, for the second year in a row, to raise money for Hopelink, a Seattle foodbank. Lyla was motivated to choose Hopelink for the second year in a row because of their long-term contribution to the community.In true gaming fashion, they had strategy – and they had a mission to accomplish.
Want to squeeze more mileage from a great fundraising or advocacy email? Send it again.
Sending a fundraising or advocacy email again to non-responders — subscribers who did not open, click, donate or take action the first time — can sometimes raise as much, or produce as many actions, as the original send.
When planning a resend…
Customers defining the brand makes a lot of sense. And it helps some things I’ve been thinking through fall into place. Too often, especially in the nonprofit world, it’s easy to feel like we need to define our brand too early. This makes sense because we often have large companies represented on our boards, and those board members (consciously or not) may expect small organizations to have the same things in place that their companies (with much bigger budgets) do. That includes branding. It’s expecting Stage IV or Stage V behavior from an organization that’s in Stage I or Stage II…
Don’t miss a single edition of Kirsten’s Fundraising Headlines (sent by email every other week)! Sign up at: http://bullockconsulting.net/