[News] If you want better fundraising results, seek out fundraising research

vectorstock_1415653-smHere are a few articles and posts to help stay up-to-date on trends and topics facing the nonprofit world. I’ll admit, my favorite is the study showing organizations that stay up-to-date on fundraising research see better fundraising results!

Happy fundraising!


Communications

5 Ways to Add Social Proof to Your Nonprofit’s Website
5 Ways to Add Social Proof to Your Nonprofit’s Website. Social proof has been proven to help in any sales situation, including nonprofits asking for a donation. It can be confusing though to figure out how to best adapt this sales approach for the fundraising environment. Here are some ideas to help you get started.

How Your Nonprofit's Email Marketing Messages Can Avoid the Spam Folder
How Your Nonprofit’s Email Marketing Messages Can Avoid the Spam Folder. Not the spam folder! With all the time you spend putting together great content, it’s frustrating to think that some recipients will never see what you’ve crafted. Here are three simple ways to get your messages delivered to someone’s inbox and stay out of their spam.


Fundraising Planning

Fundraisers Who Use Academic Research Do Better, Study Finds - News - The Chronicle of Philanthropy Fundraisers Who Use Academic Research Do Better, Study Finds | The Chronicle of Philanthropy. Want better fundraising results? You can start by getting up-to-date on research related to fundraising. This study found organizations that reported an uptick in donations—29 percent of the total—were more likely to regularly evaluate their fundraising methods than those who didn’t. And a significant percentage of those who used research got better results.

Don’t wait until your donors die | Donor Dreams Blog Don’t wait until your donors die | Donor Dreams Blog. If we underestimate the importance of relationships we will negatively impact our fundraising results. Donors are part of your organizational family, but oftentimes they are like distant relatives who you don’t know very well. I wonder how many times a non-profit organization found out that someone was “into their mission” only after the donor had passed away? Of course, the only solution to this problem is to get out of your office and visit with your donors.


Fundraising Tactics

Study finds Facebook popularity hampers fundraising efforts Study finds Facebook popularity hampers fundraising efforts. People with fewer friends on Facebook raise more money for charity than those with lots of connections, research by an economist at the University of Warwick has found. Professor Kimberley Scharf analysed data from JustGiving.com and found a negative correlation between the size of a group and the amount of money given by each donor.

How Affiliate Storefronts Are Changing Fundraising for the Better | Nonprofit Hub How Affiliate Storefronts Are Changing Fundraising for the Better | Nonprofit Hub. I’ll admit, I’m not as enthusiastic as the author of this article is about affiliate storefronts. Yes, it can raise a little money, but often there is a lost opportunity cost of the interaction with a potential donor. You can get a small percentage of a sale or you could ask for a donation. I’ll let you decide which you prefer though…


Leadership

The Pros & Cons of 7 Popular Organizational Structures | HubSpot Blogs The Pros & Cons of 7 Popular Organizational Structures | HubSpot Blogs. If your organization is planning on entering a growth phase soon, it may be helpful to identify what you want to be when you grow up – specifically, which organizational structure is going to be most helpful to you. Here are some pros and cons for 7 different structures.

Before a Merger, Consider Company Cultures Along with Financials | Harvard Business Review
Before a Merger, Consider Company Cultures Along with Financials | Harvard Business Review. Thinking about merging your nonprofit with another? Here are some tips about how to assess potential company culture conflicts.

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