Every once in a while I’ll get the question from an executive director or board member: how do we know our development director is doing what they’re supposed to be doing? Often, the question is better phrased: is our organization positioned to raise significant funding or are we holding things back?
There are many things that can have a significant impact on fundraising success. One organization I worked with had started a campaign to raise money for a much needed piece of equipment. When the goal wasn’t reached, they left the money sitting in an account. If memory serves correct, the money was in that account for five or six years before I started – with no communication back to the donors about what was happening. My first year there was spent repairing the damage.
The leadership of another organization had decided that asking for money was an undesirable thing to do, and in fact I was told I shouldn’t ask for money. I was still able to reach goal, but there was significant potential left untapped.
Before you make the decision to let (another) fundraising professional go, ask yourself that ever important question: is there anything you’re doing that’s hindering success?
Not sure what to look for? Send me an email and let’s schedule a time to chat. Perhaps I can help with some insight.
Looking forward to connecting again sometime soon, In the meantime, enjoy this week’s blog roundup below!
12 Simple Ways to Improve your Small Business Blog Whether you’re blogging for a small business, or for a nonprofit, you’ll find these tips helpful. Plus regularly updating the content on your website (ie through a blog) is a great way to make sure your website has a higher page rank.
6 Segments for #GivingTuesday Follow-Up Success Communication is one primary key for ensuring our donors continue to give and support great causes. And while this post says it’s about #GivingTuesday, it’s really about setting up an effective stewardship strategy. Even better, it includes a great template for a donor thank you plan.
Want Better Payoffs From Your Donor Communication? Start Customizing It | Kivi’s Nonprofit Communications Blog Stop treating all of your email subscribers the same. And don’t worry – this doesn’t need to be complicated. Somya Qureshi shares some simple tips on Kivi’s Nonprofit Communications Blog.
Prospect Research and Lists: the Do’s and Don’ts Prospect Research can be very overwhelming. This article includes some great ideas to help you focus in on those prospect research tactics that will give you the most bang for your buck.
Fundraising Performance vs. Fundraiser Performance—Part 3 – Nonprofit Quarterly I think this statement about sums up evaluating the performance of a fundraising professional: What can you hold the fundraiser accountable for—and what can’t you hold the fundraising accountable for? (hint: this is one of the reasons performance-based results for fundraising professionals doesn’t make sense)
What makes an effective board chair? – Cause and Effect Board chairs who were perceived as effective were seen as: Team leaders; Skilled at interpersonal relations and Emotionally and “spiritually” intelligent. Click through to read more from Gayle Gifford about the results of this study.