Have you ever wondered why people give to your organization? The reason it’s such a difficult question to answer is that there is not one simple answer. People give for many different reasons. More information is included in a handy dandy infographic (link in the Fundraising Planning section below).
Here are a few additional articles and posts to help stay up-to-date on trends and topics facing the nonprofit world.
|How to Successfully Launch Nonprofit Infographics Online
Communicating your data and calls-to-action in visual format is smart strategy. However, you can have an exceptionally well-designed, useful infographic, but if its not compatible with social media and mobile devices, then it’s unlikely to gain traction. To ensure that your nonprofit’s infographics have the best chance possible of success, then adopt the six best practices detailed…
|10 Mistakes Nonprofits Make with Video – Nonprofit Quarterly
Making your CEO your default spokesperson; Your video is not your brochure; Not choosing the best people; Not choosing your best programs; Forgetting to consider your audience; Forgetting to consider your venue and making your video too long for its own good; Thinking your video is a one-time gig; Reacting instead of pro-acting; Having no end goal…
|2 Methods for Justifying Personalized Donor Communications | GuideStar Blog
The issue of personalization arises in virtually every conversation pertaining to donor communications. Personalized communication can result in revenue increases ranging from sublime to off-the-charts. But personalization takes a lot of time and effort, and not all organizations have the bandwidth. So, how should you decide who receives the personal touch? Here are two possible methods…
|Faces of Philanthropy And Giving Personalities [INFOGRAPHIC] – re: charity
Why do people give (or why don’t they give)? It’s one of the most, if not the most, fundamental questions in fundraising. And perhaps more specifically, why does that person give? That why is much harder to figure out. But that doesn’t mean we shouldn’t try. And that was the focus of a book called The Seven Faces of Philanthropy…
|3 Secrets for Converting Volunteers to Donors
The latest release of Volunteering and Civic Life in America shows that volunteers are almost twice as likely to donate to charity as non-volunteers. In fact, almost 80 percent of volunteers donated to a worthy cause last year. It makes sense that volunteers are probably your warmest leads for donations, but is your nonprofit maximizing its potential when fundraising among your volunteers? If the answer here is no, read on for an easy approach to converting volunteers to donors…
|The best time to upgrade your monthly donors…
One of my clients recently asked me what’s the best time to upgrade monthly donors. The answer is, as soon as possible, but not too soon! If you have had a program for a few years and you’ve never upgraded your monthly donors, NOW is the time because you’re long overdue. If you just started your monthly donor program in the past year and you’re thinking of upgrading, be cautious…
|Huge Jump In Tax-Exempt Organizations, Applications – The NonProfit Times
The number of tax-exempt entities jumped almost 13 percent to 1,723,315 during 2014, an increase of 124,302 organizations after marginal movement during the prior three years. The number of applications more than doubled — to 117,538 — during 2014 compared to 2013. A spokesman for the Internal Revenue Service (IRS) could not immediately explain the increase. It was not immediately known if the hike was reapplications of the roughly 275,000 organizations that had exemptions revoked in 2011 due to filing issues.
|“Just a Volunteer” No Excuse for Fatal Inattention of Board Chair – NPQ – Nonprofit Quarterly
“As volunteer chairman of the RoxComp board, Ron Walker’s role was focused on oversight and planning, not the day-to-day transactions of the health center, which received a clean bill of fiscal health from independent auditors just prior to his stepping down from the board,” said Ann Dufresne, communications director for the Executive Office of Labor and Workforce Development. But citations began when Walker was still present in 2011. Not only did the federal Bureau of Primary Health Care find the health center to be out of compliance with 13 of 19…
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