I’m a big fan of The Princess Bride. So when a word may not mean what people think it means, I think of Inigo Montoya’s response to Vizzini (related to his overuse of the the word ‘Inconceivable!’): “You keep using that word. I do not think it means what you think it means.”
Too often, we assume that others have the same definitions of words that we do. In today’s roundup, Erica Waasdorp reminds us that our use of the word ‘recurring’ could be confusing our donors (and as the saying goes: a confused mind never buys – or gives, as the case may be).
This week, take some time to run your materials past someone who is not in your industry. It can be very enlightening to find out what they find confusing.
Here are a few articles and posts to help stay up-to-date on trends and topics facing the nonprofit world. I’ll admit, my favorite is the study showing organizations that stay up-to-date on fundraising research see better fundraising results!
|7 Things NPO Leaders Should Know About Mid-Level Donors
Most organizations have a rich source of untapped opportunity in the middle of the pyramid that they overlook — mid-level donors. Knowing how to upgrade donors in the middle of your donor pyramid is incredibly important. However, mid-level donors often have an elusive, mysterious persona. Here are seven key factors that characterize mid-level donors…
|5 Ways to Identify Your Most Valuable Donors with Giving Data – The Digital Drip
Identifying and prioritizing your top donor prospects is something that gets lost in the urgency of securing gifts for many organizations. However, taking the time to analyze your database and dig through your data can help you uncover those donors who are most likely to help you reach your goals. Here are 5 Ways to Identify Your Most Valuable Donors with Giving Data.
|Do donors know what “Recurring” means? – A Direct Solution
Virtually every time a donor goes online to make a donation to an organization, he or she sees the word Recurring. Many organizations have simply added the word: “Make this gift recurring” message to their online donation form. That’s what their online forms or donor base system allowed them to use. But, do donors really know what that word means?
|16 Ways to Get a Meeting With Your Major Gift Prospect
Hurray! You have a major gift prospect who seems to be a great fit! And, you are trying to figure out how to get to know her so you can get her more involved. But now what? What should you say when you pick up the phone or email your prospect?
|Donor Stewardship Game for Nonprofit Board Members – Ignited Fundraising
At first this may sound like just a silly or simple game. The reality is this is a powerful way to utilize your board members to create a meaningful donor connection and assist you with donor stewardship. This is a stewardship tool you can use often, at any event throughout the year. It’s simple, fun, and you may want to measure…
|Nonprofit Boardroom Elephants and the ‘Nice Guy’ Syndrome: A Complex Problem | Eugene Fram
A cultural change is often required to recruit board members who understand director responsibilities, or are willing to learn about them on the job. Don’t be afraid to ask a naive question which forces all to question assumptions, as in Why are we doing the particular thing? Have we really thought it through and considered other possibilities? Directors need to have passion for the organization’s mission. However, they also need to have the prudence to help the nonprofit board perform with professionalism.
Without a long-term strategy for what your nonprofit is trying to accomplish and how you will marshal people and money to reach it, you are just spinning your wheels. Rather than be a feared and misunderstood exercise, strategic planning can actually be distilled into 7 key questions. Now granted, these are really challenging questions, but…