First, Happy New Year! I hope you’ve taken time the last few days to review 2015 and celebrate all the things that went right (as well as learn from those things that didn’t go so well).
Consumer Reports has recently pulled together a list of their best and worst charities (see article in the fundraising planning section). Hopefully your organization meets the ‘best’ requirements!
Scroll down and you’ll see a full list of articles and posts to help stay up-to-date on trends and topics facing the nonprofit world.
Thanks for all you do to make the world a better place!
The legislation will make permanent three charitable giving incentives that in recent years have expired annually and been retroactively re-authorized for several years. The incentives include:
The IRA charitable rollover, allowing individuals 70 ½ and older to donate up to $100,000 form their Individual Retirement Accounts (IRA) directly to charities;
Increasing the cap on giving through a food donation tax deduction, allowing small businesses that donate excess food to take the same enhanced tax deduction that C corporations do; and,
An enhanced tax deduction for donations of conservation easements.
Ultimately, corporations want to be able to share the story of their engagement and how the partnership is an extension of their core values and beliefs. Find ways to help them gain that visibility, whether it’s through corporate communications, earned media or press releases, in the non-profit media or elsewhere.
This post uses a driving metaphor to paint a clear picture of how your strategy, technology and data should work together: Map (Strategy); Car (Technology); Fuel (Data). How does your plan match up?
The Best and Worst Charities (According to Consumer Reports) – NonProfit PRO @non_profit_pro
Chances are, your charity isn’t on this list, but you may be curious to find our what Consumer Reports looks at when it assesses the best – and worst – charities…
Emotions rule decision making – it’s true for sales and it’s true for #fundraising. Here’s a fun recap of some ‘joy marketing’ campaigns through the years (remember the original ‘I’d like to buy the world a coke’ campaign?)
Content marketers have started to tell stories with data, and best practices are quickly emerging. The first step is to find the story you want to tell: how you approach data collection and analysis will determine what kind of content you’ll be able to develop. Once the story becomes clear, craft your message without letting the data overwhelm it.
The key takeaways speak volumes about how every business is being forced to step up its game when it comes to opportunities for employee service, and how this part of the employee experience is now front and center in the overall company-employee relationship. There’s no such thing as lip service anymore – corporate philanthropy must be integrated into a company’s mission and culture, it must be led from the top, it must offer myriad opportunities to engage employees, and it must be tied to actual impact.
If you’re looking for a quick, easy, affordable, and dynamic way to thank donors this holiday season, then check this out:
Make and send a thank-you video.
It’s super easy to shoot. Just use your smart phone. No fancy equipment or skill needed (isn’t THAT a relief!).
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