There are winds in the nonprofit sector that are changing. Can you feel it? No longer do nonprofits need to see themselves of only worthy of the scraps that others might give them. Now we can see ourselves as partners to for-profit businesses. Read more in the post below from Stanford Social Innovation Review. Scroll down and you’ll see the full list of articles and posts from the last few weeks to help stay up-to-date on trends and topics facing the nonprofit world.
Thanks for all you do to make the world a better place!
First, it’s about leadership and governance: the chief executive, trustees and staff must have “a clear sense of what they’re trying to achieve,” he says. Secondly, clients and service users must also be positive about what they are getting from the charity – and be able to articulate this.
Thirdly, the charity needs to be entrepreneurial. “That doesn’t necessarily mean running an enterprise,” he explains, “it’s about looking forward, being prepared to do different things and making bold steps where necessary”.
Are you ready for a new era for #nonprofits? From Beneficiaries to Business Partners
There’s a real opportunity for nonprofits to become true business partners with companies they used to approach only for donations. In this day and age, more and more companies and corporate foundations are interested in hearing about new ways to improve their business while also addressing an important social issue.
Striving to correctly find the identity of donors is not easy, but can allow you to differentiate your cause from so many others who are soliciting those donors. Once found, you literally have that direct connection with the donor and their strongest underlying emotions and motivations.
The healthcare example used in the article is an outstanding example of identity coming into play. Many donors have a personal connection to the charity’s cause, like being a caregiver for someone who has a certain disease or ailment…
According to many in the international relief and development sector, the fundraising is too “negative.” And “simplistic.” … Meanwhile, people who actually have to raise funds will tell you: educating donors, explaining how programs work, showcasing success stories, and photos that fail to show a problem to solve are all quick paths to fundraising failure.
Cause awareness and giving days can be very powerful for online fundraising. The real-time, in the moment nature of social media increases the likelihood that donors will be inspired to give to your nonprofit on cause awareness and giving days provided that your nonprofit knows how to promote them effectively. The first step is to decide which days to build a campaign upon and add them to your editorial calendar.
Blogging for your #nonprofit but not sure how to get the word out about new posts? Writing the post is only half the work. The other half is promoting it. Here are 13 ways to get traffic to your blog.
What does it take to raise big money? Major gifts are what every nonprofit needs and wants. But it takes a lot of knowhow to bring in the money that is sitting out there for your organization. If you want to ramp up you major gifts, here are 5 important things you need to have in place.
As you muscle through re-engaging donors in end-of-year giving (and kick starting relationships with new ones), it’s crucial to have your thank you and the next follow-up ready to roll.
NOW is when you have their attention. In fact, the first three months after your donor gives (or gives again) is your now-or-never period for donor courtship. If you haven’t done a good job of it by then, the relationship may be off for good.
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