A couple of years ago I was sitting in a committee meeting and we were discussing feedback we wanted from participants. We were coming up with all sorts of options using technology (and avoiding personal contact). But then I asked the question – how many people were we looking at? Was it 5,000? 500? 100? No – it was about 15.
With 5 people on the committee, and 3 phone calls each, we could get some great personal feedback with just a handful of calls. Plus it would help build a closer connection with our constituency.
While technology can support us in our fundraising and volunteer-building efforts, sometimes it can also be a crutch that enables us to put an artificial barrier between us and our donors (or volunteers or board members).
It is so easy to just send off an email – but a conversation with some open-ended questions can glean a lot of information. But, what do you ask? In case you need some thoughts, here are a few to help you get started:
- How did you learn about our organization?
- What made you want to get involved?
- What is your favorite thing about our organization?
- What is your least favorite thing?
- What is it that you would most like to see us do in the next twelve months? (Don’t ask this unless you plan on doing something with the information you gather.)
And please, if you’re planning on asking for a major gift, whatever you do, ask in person, not by phone.
I think you’ll be pleasantly surprised at how welcomed your call will be!
Those are my thoughts – what are yours?