[Headlines] Which social media platforms are worth your attention?

Here’s a summary of recent articles and blogs related to fundraising and nonprofit organizations. As always, please forward this to others who might benefit from the information. Thanks again for reading!

AWARENESS / COMMUNICATIONS

  • Six Words, Economy Democratized, Bonhoeffer Speaks Can you sum up your cause in six words? Catch the AdLibbing interview with Larry Smith, creator of the website Six Word Memoirs. There, Smith invites people to share anything they want, as long as it is done in six words. I’m working on mine; it’s hard! By Tom Peterson
  • Cause-Related Marketing More Popular Than Ever With Consumers The latest Cause Evolution Study from Cone Communications shows that consumer demand for products from brands that associate themselves with good causes is stronger than ever. That is slightly surprising, given a marketplace that seems to be already overflowing with cause buying opportunities. By Joanne Fritz
  • The 5 Things Every (Great) Marketing Story Needs Stories are fundamental to how we communicate as human beings. Tell the right story and you can capture attention, entertain, enlighten and persuade … all in the course of just a few minutes. What, specifically, makes for a good marketing story? Here are five critical components and talk about how they fit into your marketing. By Sonia Simone

WHAT OTHERS ARE DOING

  • How Save the Children Is Using An Edgy Infographic As Part of A Multi-Channel Campaign for Children in Syria Save the Children’s Ettoré Rossetti, Director of Digital Marketing & Social Media for Save the Children USA, emailed me an infographic on the impact of the Syria crisis on children.  As you can see, the design is a bit edgy – and its part of new multi-channel campaign that hopes to activate activists and ignite conversations.  By Beth Kanter
  • Crowdfunding for Nonprofits: 5 Tips That Always Work Welcome to Rob Wu and Sara Choe. They are crowdfunding experts at CauseVox, a fundraising platform focused on crowdfunding for nonprofits and social good projects. They’ve helped thousands of groups raise millions of dollars via crowdfunding. Here are their tips for “wildly successful” campaigns. By Joanne Fritz
  • Top 5 Innovative Fundraising Ideas Today I’m shamelessly exploiting the hard work of Angie Moore, who recently reported 50 Innovative Fundraising Ideas she collected from readers of Fundraising Success. I’ve boiled her list down to my own Top 5. In no particular order, here goes. By Tom Belford

FUNDRAISING PLANNING

  • Generational Giving By the Numbers “All generations are not created equal” and they all have different charitable giving habits and behavior trends. Here’s a look at The Next Generation of American and Canadian Giving reports and insight that impacts fundraising strategies. By Lori Halley
  • How and why you should speed up your donor acknowledgements One of the most disappointing areas of nonprofit performance is receipting. Many take weeks, even months, to acknowledge donor gifts. There are even some that never get around to it. That receipt is the only tangible thing you have for your donors. By Jeff Brooks
  • Resources and inspiration for the next 90 days Where does the time go? There are just ninety days left until the end of the year. This means that you’re probably putting the final touches on your year-end fundraising plans and have a solid campaign ready to go. Not so much? First, don’t panic. By Caryn Stein
  • Benchmark Your Results as Fundraising Slowly Improves You could spend hours every day reading about the latest trends and ideas in the fundraising profession. The amount is almost overwhelming, and in some ways, it’s a great sign of how established our profession has become. By Andrew Watt
  • There are three types of supporter Charities Aid Foundation just released a new report that segments the UK population according to their attitude to charity. They have identified three key groups – The Civic Core, The Middle Ground and Zero Givers. By Mark Phillips

FUNDRAISING TECHNIQUES

ONLINE / TECHNOLOGY

  • Digital Analytics Basics: Free Online Academy from Google For many nonprofits, Google Analytics is the tool of choice for measuring traffic, reach, engagement, and action primarily because it is free. While it is somewhat easy to use, some of the more valuable features may require a little tutoring to understand and use. By Beth Kanter
  • Pitting Data Against Donor Privacy They might not be NSA spies, but prospect researchers have more and easier access to data than ever. Researchers can find where you live, where you work, what you do, frequency and recency of donations, and your propensity to give, all without secret court orders or the complicity of data carriers.
  • The one simple Facebook mistake most nonprofits make Want to know the biggest mistake nonprofits make on Facebook? It’s thinking that Facebook is about them, not their community. Or so I’ve gathered from working with hundreds of nonprofits. By John Haydon
  • Which Social Media Platforms Are Worth Your Time and Energy? One of the questions I’m asked often is which social media platforms should our organization invest staff time and resources in? My response is “where is your community hanging out.” This requires organizations to research the answer since every community has different preferences. By Allyson Kapin
  • Nonprofit Marketing Infographic: State of Online Giving and Online Marketing Opportunities for Nonprofits According to Blackbaud’s Online Marketing Benchmark Study for Nonprofits, online giving is on the rise–but only represents a fraction of total giving. Search Mojo designed this infographic to illustrate the different online marketing options available. By Michael Nealis

LEADING A NONPROFIT

  • Updated: Government Shutdown: What It Means for Nonprofits For many nonprofit organizations, the federal government isn’t just the provider of cash, it’s a source of expertise. As the government shutdown continues, some charities are missing a knowledgeable partner. By Alex Daniels
  • Overhead Costs: The Obsession Must Stop When it comes to charitable giving, there will always be skeptics who question where the money really goes—and donors who object to a charity using their gifts to cover overhead. This skepticism is misplaced.By Julie Brandt
  • Making Asking Easier for Your Board Anyone who’s been in fundraising for at least a week knows that board members are reluctant to visit would-be donors in person. And yet personal visits are the sine qua non of securing big gifts. By David Lansdowne
  • Why fundraisers and boards don’t get along Earlier this year, the Australian Centre for Philanthropy and Non Profit Studies (ACPNS) released research examining leadership and fundraising in Australia. While this study highlighted some positive themes there were also significant concerns identified which potentially impact fundraising effectiveness in non-profit organisations. By Nigel Harris

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