With all the focus on on-line engagement, we sometimes forget about the old tried and true. Sure, we all have a love-hate relationship with direct mail, but it does still work. So while I hope you enjoy the video of Bill Gates developing his contraption to participate in the ice bucket challenge (to raise money and awareness for ALS), please know that there is a place for all fundraising strategies in a comprehensive plan.
Awareness / Communications
- How to Write Better Headlines [Infographic] I’ve seen way too many nonprofit emails and blog posts with insanely boring headlines. Here are some ideas to toss it up a bit – with a few stats on why it’s so important. from @HubSpot
- Ice Bucket Social Media Trend Causes 1,000% Spike in ALS Donations As of Friday August 15th this campaign had acquired 71,000 new donors. And if you haven’t seen Bill Gates participating in this challenge check out this Huffington Post article. This post from @npquarterly also outlines five lessons for all nonprofits.
- When Will Direct Mail Die? The rumors of the death of direct mail are greatly exaggerated. Why do we still do it? Because yes it still works! @AgitatorEditors provides some additional insight in this post.
- Year-End Fundraising Decisions to Make Now It still feels as if we’re in the lazy hazy days of summer. However things are about to pick up and if we don’t get started on our year-end giving strategies we’re going to be scrambling to catch up. Not sure what those decisions are? @KiviLM outlines those here.
- Donor messages stick better on paper Backed up by studies from Norway and Canada, this post from Jon Howards on the @GayleGifford blog outlines some of the reasons print is more effective than reading on a screen. Are you making the most of all of your communication mediums?
- Fundraising Opinion or Expertise? There is a Difference! As the fundraising professional for your organization, you are the expert (or at least you should be). This means continually learning what’s working (and what isn’t) so that you’re providing informed information – rather than simply another opinion. Simone Joyaux for @BloomerangTech
- Lack passionate recruits for your board? Create them. Board recruitment can be difficult. Increase that by a couple time if your mission is confusing or somewhat obscure. @GayleGifford provides a short case study about an organization she worked with and what they did to grow passionate board leaders.