Below is a summary of the latest articles and blogs related to fundraising and nonprofit organizations. As always, please forward this to others who might benefit from the information. Thanks again for reading!
- This article is geared towards the business market, but I think you’ll find what they have to say about common snafus in social media marketing helpful.
- It’s hard to keep up with all of the changes that Facebook regularly makes, so it’s nice to have a review of how things stand now from Beth Kanter (who first introduced me to the wonders of online strategies when she spoke in Louisville a few years ago).
- Raising money via email? Check out this article about Obama’s email strategy (and if you want a laugh you can read through the comments on the article – something about having a tin foil hat on)
- Do you know what your online donors want? Gail Perry lists seven things in this blog post.
- Thinking about running a virtual campaign? Here are some tips from the Alzheimer’s Association based on their experience.
- How is your direct mail program faring? Visit FundraisingSuccess to see some sample from ASPCA (and search for others).
- What do you do when fundraising stops being fun? Amy Eisenstein shares some ideas here.
- Here’s a fun video: brain waves that show the two parts of a story that motivate giving (empathy and distress).
- Katya Andresen shares about the 6 things you must know about the science of persuasion.
- Donor Appreciation: In this blog, Steve Thomas with OneiCity talks about five ideas to Wow donors. Betsy Baker shared here about 6 ways to thank your donors (creatively and inexpensively). Kivi Leroux Miller shares some examples of a few thank you videos (maybe this will give you a few ideas you can copy).
- Here’s a new twist on the Salvation Army kettle bell ringer – a miniature horse that brings in about 10x the amount a human would over the same time period.
- All nonprofits have a role to play in advocacy efforts. Visit this article in The NonProfit Times to learn how to avoid lobbying pitfalls.
- Is your board doing all the right things as it relates to your success in fundraising? Joanne Fritz shares thoughts on recent research results.
- Are you the new executive director? Rebekah Basinger reveals the three questions you must ask to ensure you understand what the board really meant when they said they wanted change.
- Curious about China’s response to the growth of the nonprofit sector? This article from the Nonprofit Quarterly reflects on this: The Rise of the Nonprofit Sector in Post-Mao China.
- Here’s an interesting article about a United Way that requires it’s member agencies to file ‘cooperative proposals’ in that they would apply for funding for joint projects. Do you think this could/should happen in your community?
- #Giving Tuesday: Articles last week about #GivingTuesday ranged from one in The Chronicle of Philanthropy (trying to track the success of the day) to Tom on The Agitator getting a bit, shall we say, agitated over another arbitrary celebration day. In addition, here’s a post that ranks the donor experience for some of the participating organizations.