Last week I had a cavity filled. I haven’t had that many and I acknowledge that I was one of the lucky ones in that I was 30 before I got my first one. (Although that was several years ago and I think I’m starting to catch up!)
Regardless, one of the interesting things I noticed during my visit was that the basics really haven’t changed that much. Sure there’s new technology but an office visit still consists of x-rays (now done digitally), a cleaning, fluoride (although now you don’t have to wait several hours before you can eat), etc. The basics of a visit have not changed.
This is true in fundraising too. The technology changes, but the basics stay the same. It’s still about people, relationships and helping others live out their passion. New technology doesn’t change the way we do things, it just gives us different ways to do them. The sooner we recognize that, the better we’ll be able to use the tools that are now available.
Article of the Week:
Interested in learning more about fundraising planning? This video is the second in a seven-video series about this topic. If you’d like to access the free companion workbook, visit this page to request it. Stay tuned as I’ll be posting all of the videos over the next few weeks!
And the quote of the week:
One of the best ways to do yourself a favor is to lend somebody else a helping hand. – Unknown
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Here’s a summary of recent articles and blogs related to fundraising and nonprofit organizations. As always, please share this with others who might benefit from the information. Thanks again for reading!
Awareness / Communications
- Five Actions to Enable an Efficient Two-Way Communication In this fast moving world, relationships with customers, donors or investors are often superficial and shallow. Providing information and finding ways to attract people around your organization is hardly enough if you want to succeed and last in the long run. @npEngage
- New Guide: Nonprofit Content Marketing Content marketing is a catch-all term for marketing strategies that involve the creation and sharing of content to attract and engage supporters. Blog posts, infographics, videos, and case studies are all considered content marketing. How does content marketing relate to online fundraising? @CauseVox
- U.S. Donors Are Old – Here’s What To Do About It I’m lucky. And it’s a huge advantage. I actually know the exact average age of the donor I’m writing to persuade when I write direct mail appeals for a major hospital system in southern California. I can picture precisely whom I’m writing to. @bloomerangTech
- Draw Your Elevator Pitch When it comes to a good elevator pitch, brevity and memorability are everything. Most elevator pitches are neither. @HarvardBiz
- New Data Shows Nonprofit Sector Bouncing Back from Recession According to the New York Times, growth in the nonprofit sector is significantly more promising than that of traditional business. @stayclassysd
- When will the direct mail fundraising era be over? Some guy confidently told me the other day that “nobody gives to direct mail fundraising any more. We are in the online fundraising age.” You’ve probably heard from that guy too. The facts don’t support him. @jeffbrooks
- Fundraising in Nonprofits of Color Almost all research on fundraising is done on mainstream nonprofits, and almost all advice and guides on fundraising are addressed implicitly to mainstream nonprofits. Yet because they have different development trajectories, nonprofits in communities of color often have fundamentally different…@ANonprofits
- Biggest Jump In Giving Since Great Recession Blackbaud is out with its 2013 Charitable Giving Report documenting the largest year-over-year increase in charitable giving since the Great Recession of 2007-2008. Based on its analysis of $12.5 billion in giving to 4,129 organizations, Blackbaud reports that overall giving…@AgitatorEditors
- Fundraising, Part 6: Religion focuses on fundamentals For those religiously-affiliated charities that are increasing revenue, fundraising fundamentals continue to drive that increase, says Rick Dunham, president and CEO of Dunham & Company, a fundraising firm in Plano, Tex. @philanthropync
- Donor Research: 7 Tools for Creating a Prospect Profile One of the most enjoyable aspects of major gift fundraising is getting to build relationships with donors. But often nonprofits squander the opportunities given to them by not doing any research. @marcapitman
- How to: Legacies 101 | Agents of Good Legacy giving is one of my favorite forms of philanthropy. I think it is incredibly beautiful when your last act on earth will be one of giving to others. @agentsofgood
- Planning a fundraising event? Read this. It’s event season! If you’re in the midst of hosting an event this spring, or are thinking of planning one for later this year, we’ve just released an updated edition of our fundraising events guide. From goal setting to following up with your attendees, we have you covered. @Network4Good
- How to Secure the Gift: 10 Priceless Tips from Jerry Panas Jerry Panas is clearly one of our industry’s greats. I’ve learned so much from him over the years, and I hope you have studied his advice too. Today, I’m celebrating the fact that he’s joining us for an amazing Telesummit on “The Art of Asking: How to Nail the Gift.” @GailPerrync
- 6 Tips To Avoid Common Grant Application Mistakes As grant professionals and fundraisers we are always working to improve our success ratio, write a stronger application, and build better relationships with our funders. While keeping your attention on best practices when completing your grant applications, it is still possible to overlook some small, yet common mistakes. @fundchat
Online / Technology
- Non-Profits & Social Media: Keys to Successful Content Creation, Tone & Approach In addition to looking through stats from past posts to see what your audience has engaged with the most (hint: it’s probably great pictures and videos), do some tone and content testing. @HuffPostImpact
- 7 Facebook Marketing “Tips” and “Tricks” That Don’t Actually Work People will go to all sorts of lengths to get attention from a small subset of Facebook’s 1.23 billion monthly active users. Sometimes it’s good — people focus on creating more compelling content or integrating Facebook with the rest of their marketing strategy. Other times people want to take the “easy” way out. @HubSpot
- Breakthrough Trends & Strategies for Online Peer-to-Peer Campaigns If you’ve ever rolled your eyes at the suggestion that Facebook is a significant channel for online fundraising, you are not alone! The non-profit sector has a much more pragmatic attitude towards social fundraising now than we did when popular networks like Facebook or Twitter were new. @NTENorg
Leadership / Other
- DIY: Make a Bylaws Cheat Sheet “Does anyone have a copy of the bylaws?” “I know I got one when I started on the board but . . . ” Here’s a new idea: a Bylaws Cheat Sheet. @ANonprofits
- Creating Generous Cultures in Our Nonprofit Organizations – Huffington Post I’ve worked in leadership positions in nonprofits all my life, and my study of the quality of generosity for my book Inspiring Generosity has led me to ponder how our organizational lives could be dramatically transformed by imbuing these cultures with …@HuffPostImpact
- For Nonprofits, a Bigger Share of the Economy The overall economy has been expanding slowly, but at least one sector is vibrant: nonprofits, which have been growing at a breakneck pace. From 2001 to 2011, the number of nonprofits in the United States grew 25 percent…@nytimes
- Significant Legislation, Even in an Election Year There’s been a lot of activity on the Hill over the past two weeks, here in DC. We’ve seen the introduction of two major public policy initiatives: a tax reform plan released by Rep. Dave Camp (R-Mich.), and the Obama Administration’s 2015 budget. @AFPIHQ
- Gimme, Gimme … The downside of the freebie mindset We all like getting something for free, right? Many nonprofits depend on in-kind gifts (free stuff) to do their work. However, have you ever stopped to think about the mindset that goes along with that behavior? @SandyRees
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