[Headlines] The Value of Keeping the Right Customers (ie donors)

Hope you enjoy this week’s nonprofit news and headlines!

Awareness / Communications

  • How True Authority Is Actually Gained The idea of authority has gotten a great deal of attention in business circles the last few years. People who have amassed lots of fans and follows in social networks are seen to have authority. But the idea of assigning authority based on position has rarely led to long-term positive impact. @ducttape
  • The 5 Best Nonprofit Digital Stories from TechSoup’s Storymakers Contest TechSoup’s annual Storymakers contest had some great entries this year. Watch the winners and see what you can learn from them. @kivilm

Fundraising Planning

  • The Value of Keeping the Right Customers Depending on which study you believe, and what industry you’re in, acquiring a new customer is anywhere from five to 25 times more expensive than retaining an existing one. It makes sense: you don’t have to spend time and resources going out and finding a new client — you just have to keep the one you have happy. If you’re not convinced that retaining customers is so valuable, consider research…@HarvardBiz
  • New Guide: The Indispensable Guide to Nonprofit Donors As a nonprofit, you need to know the difference between types of donors and the cultivation cycle and timeline for each donor. We just launched a new guide to help you understand the timing and strategy involved with acquiring individual donors, foundation grants, and corporate donors. @CauseVox

Fundraising Tactics

  • Think Email’s Dead? Metrics from the Online Benchmark Report Disagree Blackbaud’s annual Online Benchmark report was released earlier this month at #bbcon and the results speak largely to a positive outlook for nonprofit fundraising.  Total online fundraising is up 8% YOY, with double digit growth in both repeat and sustained giving. @blackbaud
  • Phone Calls to Donors = Highly Profitable Fundraising Are you afraid of the phone? It can be scary to pick up the phone to call a donor or a potential donor! Especially when it’s so much easier to keep your polite distance and send a letter or an email solicitation. But stop a minute and think about your donors: Could it be that people are happy to talk to you on the phone? Might they be happy to have actual human engagement? @GailPerrync


  • Innovation Requires Failure LinkedIn founder Reid Hoffman famously said, “If you are not embarrassed by the first version of your product, you’ve launched too late.” Failure isn’t fatal, yet many creatives get caught up trying achieve perfection, often at the expense of innovation. @99u
  • Nonprofit Sector Contributed 5.4 Percent of 2012 GDP, Study Finds The nonprofit sector contributed $887.3 billion to the U.S. economy, or 5.4 percent of gross domestic product, in 2012, a report from the Center on Nonprofits and Philanthropy at the Urban Institute finds. According to the report…@FRSuccess

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