Thanks to Sandy Rees four our headline this week. Having spent the last 7 years running my business, I understand the sentiment of not having money to spend. However, there are times when a little investment can have a huge impact on our ability to impact the world in the way we are uniquely called to. And sometimes, just using the word investment, rather than expense, can help us feel differently about the decision.
Here are a few other articles and posts to help you stay up-to-date on trends and topics facing the nonprofit world.
|Help! I need client stories for fundraising… – Joyaux AssociatesHave you ever said that to your program colleagues? Do they respond? Do you have to beg for stories about those your organization serves? Well… Here’s a great tip from VNA Community Healthcare in CT.||Consumers: Keep Those Emails Comin’! – Direct Marketing NewsThis is contrary to what many of my nonprofit clients believe, but nearly three quarters of Americans, fully 72% of the population, say that email is their favored conduit of communication with companies they do business with. What’s more, 61% say they like to receive promotional emails on a weekly basis, and some said they’d welcome even greater frequency.|
|The Secret to Intelligent Fundraising Every Nonprofit Should Know – The Digital DripThe science of fundraising is much more than traditional segmentation and giving models. There’s an important factor that is missing in this approach: the guarantee that a specific donor is interested in supporting the organization at a more engaged level. Observation data is the secret to Intelligent Fundraising that every nonprofit should know…||
Find Your Missing Middle Donors | Nonprofit Marketing | Getting AttentionThis study emphasizes how many organizations are missing out on middle donors (donors that give at the middle-level in this case), and the potential value that middle donors have for most nonprofit organizations. Even more startling is the finding that nonprofits that focus on this group—despite its huge potential…
|Achieve | Research and Creative Agency » The Future of Fundraising Is Peer-to-PeerThe rapid growth of online giving owes much to the emergence of peer-to-peer tools and platforms that make it easy to find and give to causes or individuals who may be many degrees of separation removed from us. In the past, fundraising was an activity based in part on the willingness of fundraisers to ask for support from friends, family, and deep-pocketed individuals with whom they had a personal connection. Today, in contrast, the professional fundraiser has begun to put peer-to-peer fundraising at the center of their fundraising strategies.||8 Top Ways to Send Nonprofit Donors Love on Valentine’s Day – ClairificationDon’t be one of those organizations whose donors only hear from you when you want something from them. Be generous, and show them how much their support means to you. You’ll be amazed at how a little love can go a long way. There are 364 other days each year on which you can fundraise. This year why not dedicate Valentine’s Day to giving, not asking?|
|The Myth of the Shoestring BudgetSometimes it’s not healthy to spend everything on programs.
You need to spend money on building up your capacity to continue to do your good work. This means investing in staff and infrastructure. The Myth of the Shoestring Budget is rampant. Lots of nonprofit leaders seem proud that they are uber-lean. Let’s face it – most nonprofits are nothing without staff…
|Opening Doors: A Great Way to Engage Your Nonprofit Board Members | Tri Point FundraisingWhile almost anyone can learn how to raise money, there will always be at least some of your board members who will resist asking for one reason or another. So how can you involve your “non-asking” board members in your fundraising? One of the best ways is to ask them to open doors to your organization. In other words, ask them to leverage their networks on your behalf.|