[News] Simple Segmentation for Smaller Organizations

rob and kirsten at the racesWell… my horse didn’t win, but Rob and I did have a great time at Oaks on Friday (and just in case you’re not familiar with Derby vernacular, Oaks refers to the day of racing just prior to the Derby). It’s the same pomp and circumstance (including hats) but a slightly more affordable price tag. It was a great day for horse – and people – watching.

Quote of the week: Truth has no special time of its own. Its hour is now – always. – Albert Schweitzer


Here’s a summary of recent articles and blogs related to fundraising and nonprofit organizations. As always, please forward this to others who might benefit from the information. Thanks again for reading!

Awareness / Communications

Fundraising Planning

  • Does Your Nonprofit Know How to Attract Big Donors? One of the reasons fundraising can be so exhausting is that nonprofit leaders spend too much time chasing small gifts, or relying too heavily on government contracts with too many hurdles. One way to diversify and grow a nonprofit’s financial model is to attract more major donors (including individuals, foundations or corporations)… Social Velocity
  • Simple Segmentation For Smaller Organizations Fundraisers spend a lot of time developing the offer – writing an appeal letter nine times, holding four meetings to decide on whether programs are accurately described, debating… Segmentation is often overlooked… from The Agitator
  • 23 Questions to Ask Donors and Prospects Two-way interactions (i.e., the donor talks back to the charity) significantly improve retention. Here are 23 questions to ask donors, prospects and, often, the predisposed…  by Simone Joyaux

Fundraising Tactics

  • How Smart Marketers Are Sabotaging Their Calls-to-Action We’ve all heard the regular call-to-action best practices by now. Write compelling copy. Choose appealing images. Have a solid value prop. But what about the people who have fixed all the common CTA errors? From Inbound Hub | Marketing
  • 5 Ways to Coach Your Personal Fundraisers Suppose your fundraising campaign is like March Madness; you’re the coach and your supporters who are fundraising for you (hereafter “personal fundraisers”) are your players. And behind successful players are good coaches. The foundation of coaching your personal fundraisers will be communication. Here are five ways to guide them to success… from CauseVox

Online

  • How do I budget for social media fundraising revenue? Teenage Cancer Trusts‘s number one individual fundraiser right now must be terminally ill Stephen Sutton.  I received an email yesterday telling me that he had reached his £1m target and Facebook was abuzz so  I duly clicked on his Just Giving page and wow!  It was over £3m… how is this possible? From UK Fundraising » Blogs
  • The Best and Worst Times to Post, Pin & Tweet [Infographic] Alright, so here’s my theory. People log on to Facebook right away when they wake up, so we should skew our Facebook publishing to early morning. But wait…  Let’s throw theories out the window and look at the data… from Inbound Hub | Marketing
  • How to create the ultimate donation page Are you thinking about your year-end fundraising plans yet? Network for Good expects to again see at least 30% of annual online donation volume come through in December alone. How much you raise online will depend on… from The Non-Profit Marketing Blog

Leadership

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