[Headlines] Practicing Reciprocity

Here’s a summary of recent articles and blogs related to fundraising and nonprofit organizations. As always, please forward this to others who might benefit from the information. Thanks again for reading!

FUNDRAISING

  • Fundraisers, not just donors, are sick of endless appeals. The Chronicle of Philanthropy has a fascinating interview with fundraising guru Penelope Burk. It’s not just donors who grow weary of too many direct mail appeals and telemarketing calls.  It’s apparently a frequent reason fundraisers quit their jobs—the relentless pressure to bombard donors…Katya’s Non-Profit Blog
  • Getting a Major Gift: Moving From Cultivation to the Ask. If you’ve been following the Major Gifts Challenge, we’re getting closer and closer to asking for a gift. Here’s a quick look at the four stages of the fundraising cycle: 1. Identification Congratulations! You’ve already identified your top prospective donors. 2. Cultivation Building relationships with prospects and…Amy Eisenstein
  • ‘Great Fundraising’. What differentiates great fundraising from the average, good or poor? What are the factors that allow an organisation to double, treble or even quadruple its income? These are the questions Professors Adrian Sargeant and Jen Shang set out to answer in a year-long study aptly titled: Great Fundraising…The Agitator

COMMUNICATIONS

  • Creating Content on the Topics You Want to be Known for. Your nonprofit wants to be known as a go-to organization on a certain list of topics, right? If a reporter or a legislator has a question about that topic, you want them to think about your nonprofit first. That means you have to create a content strategy around that core topics list…Kivi’s Nonprofit Communications Blog
  • Guiding Principles for Anytime Everywhere. There are many ways to share your message with supporters, call a community to action, and ask for feedback or support that will ultimately help you spur social change. Organizational communications are increasingly personal and direct, thanks to social media platforms and the prevalence of public access points…SSIR Articles
  • Making it easy to spread your message. Thanks to our digital age, people can now spread the message of their favorite cause further than ever before. The End It Movement Does It Right!…FundraisingCoach.com
  • Your Message Is in Your Images. The latest guide to using imagery to promote your cause is is Seeing Is Believing from VisualStoryLab by Resource Media. You can download it free of charge.  It not only showcases some wonderful images but lays out its tips clearly and effectively…Joanne Fritz

LEADERSHIP

  • Companies with a mission mix profits, charity. We know there’s a market for business-linked philanthropy out there, but we don’t really know how big it might be,” said Michael Nilsen, public affairs vice president at the Association of Fundraising Professionals….via AFP Blog
  • Unleash Your Board Members’ Energy for Fundraising.  Fundraising staff want to know how to get their board members to help raise money. But board members are coming from a completely different place: They don’t really understand how fundraising works…GailPerry.com
  • How Nonprofit Leaders Make Time for Social Media and Other Secrets to Adoption. If you are a nonprofit CEO, how did you get comfortable with incorporating social media into your personal and organizational leadership tool kit? What support and encouragement did your staff provide?…Beth’s Blog
  • Your Volunteer Program Won’t Survive on Twigs and Berries. Most companies recognize that investing in employee development are vital to remaining competitive in a constantly evolving business world. When companies spend time and money improving the skills of their employees, they send a message to workers that they want to invest in their future…via AFP Blog

SOCIAL MEDIA / TECHNOLOGY

  • 25 SMART social media objectives. SMART Objectives are specific, measurable, attainable, relevant, and timely objectives. The Aspen Institute’s Continuous Progress blog… Socialbrite
  • Video For Good – Tips and Resources. If you’re thinking about getting started with video for good, here are some tips and resources…Wild Apricot Blog
  • Social Media Reciprocity – Just for the Joy of It. When it comes to social media, we all talk a lot about growing our follower lists, expanding our reach, setting goals, and ROI. But social media should also build a sense of gratitude in us…Joanne Fritz

NONPROFIT NEWS

  • Most Charities Forecast Rise in Donations in 2013. 70% of Charities Forecast Rise in Donations in 2013. Optimistic outlook comes after charities saw improving results in 2012, with 58 percent reporting increases. More than seven in 10 nonprofits expect their donations to increase…via AFP Blog
  • IRS Improves Nonprofit Data Availability. The Internal Revenue Service made a significant announcement last week when it revealed its upcoming improvements to charity data accessibility. For years, the IRS has come under fire for not providing easy public access to nonprofit tax return data…Foundation Group Blog
  • Are Email and Fundraising Response Rates in a State of Decline? The 2012 eNonprofit Benchmarks Study was just released and it’s packed with all sorts of juicy email, advocacy, and fundraising data from 55 nonprofits ranging from environmental organizations to human rights organizations…Frogloop

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