[Headlines] Linkage, Ability and Interest

There’s something about being in a room full of people dedicated to the nonprofit sector that is really inspiring.

This past week, in partnership with the local business journal, I taught on how to find and involve new people in an organization. One of the main points from the training was that you need to have a way to recognize those people who would be most interested in your cause. Thinking about Linkage, Ability and Interest is a great way to do that:

  • Linkage – are they linked in some way to your organization or to the people involved in your organization
  • Ability – are they able to be involved at the level you want them to be
  • Interest – are they interested in your cause or just visiting with you as a favor to them

Hope this helps as you try to identify new people to involve in what you do! As always, if you have questions about your fundraising or want help with your fundraising planning just reply to this email or give me a call at 502-708-1020 (and I promise to let you know if the phone number changes).

Feature Article of the Week:

The 80/20 Rule and Fundraising

Interested in learning more about fundraising planning? This video is the third in a seven-video series about this topic. If you’d like to access the free companion workbook, visit this page to request it. You’ve probably heard of the 80/20 rule before. The interesting thing is how much it dictates every aspect of our life – our closets, the roads we drive on, committee involvement…

Quote of the Week:  Giving is a privilege that fills the heart with joy. – Harry A. Rosso


Membership in The Nonprofit Academy is an affordable way to get 12 months of training. In April we’ll be covering ways to grow your annual campaign and May is about generational differences. Plus, there are now options to add in consulting help from me as well.

Visit http://thenonprofitacademy.com/why-membership/ to get more information!


Here’s a summary of recent articles and blogs related to fundraising and nonprofit organizations. As always, please forward this to others who might benefit from the information. Thanks again for reading!

Awareness / Communications

  • Why You Should Ditch Your Nonprofit’s Elevator Speech You know the premise. You’re on an elevator with someone else. And in the course of a short ride, you explain your nonprofit’s work so well that you convince your listener to embrace your cause. To steal a line from Aaron Sorkin, “What could possibly go wrong?” Well, for one thing, the conceit suggests an attentive audience. @BloomerangTech
  • 5 Factors for Maximizing the Impact of Video Although some marketers will argue that virality is a kind of magic, there are strategic ways to increase the likelihood of your video’s success. @dmnews
  • Donor Newsletters: Most People Skim, Few Read Deep When your newsletter arrives, the first thing donors do is browse: skim a few headlines, look at the photos, maybe read a caption, to see if anything’s of interest. If nothing is, they put the newsletter aside, likely never to return. @GuideStarUSA
  • Essential Nonprofit Storytelling Tips From Charity Experts The best communications are about more than informing and entertaining your supporters. Their objective is to influence how people think, feel and behave and more importantly how they support your organisation and the services you provide. @stayclassysd

Fundraising Planning

Fundraising Tactics

Leadership / Other

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