There’s something about being in a room full of people dedicated to the nonprofit sector that is really inspiring.
This past week, in partnership with the local business journal, I taught on how to find and involve new people in an organization. One of the main points from the training was that you need to have a way to recognize those people who would be most interested in your cause. Thinking about Linkage, Ability and Interest is a great way to do that:
- Linkage – are they linked in some way to your organization or to the people involved in your organization
- Ability – are they able to be involved at the level you want them to be
- Interest – are they interested in your cause or just visiting with you as a favor to them
Hope this helps as you try to identify new people to involve in what you do! As always, if you have questions about your fundraising or want help with your fundraising planning just reply to this email or give me a call at 502-708-1020 (and I promise to let you know if the phone number changes).
Feature Article of the Week:
Interested in learning more about fundraising planning? This video is the third in a seven-video series about this topic. If you’d like to access the free companion workbook, visit this page to request it. You’ve probably heard of the 80/20 rule before. The interesting thing is how much it dictates every aspect of our life – our closets, the roads we drive on, committee involvement…
Quote of the Week: Giving is a privilege that fills the heart with joy. – Harry A. Rosso
Membership in The Nonprofit Academy is an affordable way to get 12 months of training. In April we’ll be covering ways to grow your annual campaign and May is about generational differences. Plus, there are now options to add in consulting help from me as well.
Visit http://thenonprofitacademy.com/why-membership/ to get more information!
Awareness / Communications
- Why You Should Ditch Your Nonprofit’s Elevator Speech You know the premise. You’re on an elevator with someone else. And in the course of a short ride, you explain your nonprofit’s work so well that you convince your listener to embrace your cause. To steal a line from Aaron Sorkin, “What could possibly go wrong?” Well, for one thing, the conceit suggests an attentive audience. @BloomerangTech
- 5 Factors for Maximizing the Impact of Video Although some marketers will argue that virality is a kind of magic, there are strategic ways to increase the likelihood of your video’s success. @dmnews
- Donor Newsletters: Most People Skim, Few Read Deep When your newsletter arrives, the first thing donors do is browse: skim a few headlines, look at the photos, maybe read a caption, to see if anything’s of interest. If nothing is, they put the newsletter aside, likely never to return. @GuideStarUSA
- Essential Nonprofit Storytelling Tips From Charity Experts The best communications are about more than informing and entertaining your supporters. Their objective is to influence how people think, feel and behave and more importantly how they support your organisation and the services you provide. @stayclassysd
- What Does Your Legacy Prospect Want? For eleven years now, I’ve been listening very carefully to donors from all types of charities and sectors talk about how they want to communicate with you about legacy giving. @_GoodWorks_
- Lessons from a Fundraising Insider: How our Donor Retention Rates grew to 43% As you know, working in fundraising isn’t easy or glamorous. The hours can be long and emotionally draining, and rarely do we get to enjoy our own parties (even though we bought a table!). But it’s worth every minute. Why? @Blackbaud
- New to Fundraising? Return On Time Spent (ROTS) Is Your Best Friend The nonprofit part of our economy is growing faster than the business side. The sheer number of nonprofits has grown, and 10 percent of the US workforce is employed by them. @joannefritz
- Calculate Return on Investment and Cost Per Dollar Raised to Measure Fundraising Performance Return on investment and cost per dollar raised calculate the effectiveness and efficiency of your fundraising efforts. They elevate fundraising performance measurement beyond a simple sum of revenue and expenses and can inform your fundraising strategic plan. @JeffHaguewood
- Using Videos For Retention Here are some suggestions about using videos to encourage retention from Peter Reynolds at For the Record Productions in Toronto, relayed via fundraising firm Hilborn. Actually, Peter believes all the various videos a nonprofit should have in its repertoire can contribute to retaining donors. @AgitatorEditors
- 5 Principles to crowdfunding success – a case study As a fundraising coach, I’m not advocating nonprofits scrap their traditional fundraising program in favor of crowdfunding. But if you have the pieces Renee talks about, it might be an important tool in your fundraising toolkit. @marcapitman
- 10 Crowdfunding Tips From The 2014 Nonprofit Technology Conference The Nonprofit Technology Conference is one of my favorite nonprofit conferences. It always has a wide-array of insightful sessions (that are more hits than misses) on everything from fundraising to big-data. @CauseVox
- An Appeal Letter Makeover: From “Organization-Centered” to “Donor-Centered” Here’s a great lesson on how to convert an appeal letter from organization-centered over to donor-centered. Sometimes writing from the donor’s point of view can be really difficult – because it’s just not intuitive. It doesn’t come naturally. @GailPerrync
- How “We’ll never ask again” fundraising works We’ll never ask again may be an effective fundraising tactic, but I think it’s a poison pill that will hurt in the long run. @jeffbrooks
Leadership / Other
- The Purpose Economy: How Your Desire for Impact, Personal Growth and Community Is Changing the World Drawing on the experience of the author, the book is a blueprint for a new economic era that is transforming work, organizations and markets to better serve people and the world. @SSIReview
- Breaking Down The Benefits Of In-Kind Giving — And The Regulations Around It In kind giving is the low hanging fruit of corporate philanthropy, an excellent way for business leaders to give back by leveraging their company’s strengths and assets. @forbes
- 3 Creative Ideas for Engaging Association Board Members How can you ensure an active, engaged board? In this guest post, Lamees Abourahma outlines three creative ideas that associations have implemented that have been effective. @WildApricot
- How Philanthropies and City Government Can Fight Inequity Together Five strategies wherein foundations and local governments can come together and address the issues that lead to wealth gaps in our cities. @npquarterly
- How You Can Learn to Stop Worrying and Love Your Board “Honestly, some days I think I would be so much better off without a board,” said an exasperated executive director to me recently. Wrangling a group of volunteers who have competing and often conflicting interests is an exhausting job. @nedgington
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