Below is a summary of the latest articles and blogs related to fundraising and nonprofit organizations. As always, please forward this to others who might benefit from the information. Thanks again for reading!
- Email ‘best-practices’ keep changing. Here are some thoughts to help you get the most of it with your December 31 email plans. And, since we’re on the topic of email, npENGAGE offers ten things to avoid in your year-end campaign. Marc Pitman also has some year-end giving thoughts.
- How do you become a welcome visitor in your prospect’s inbox? In this article, Kivi Leroux Miller shares some thoughts on ‘content marketing’ as it relates to nonprofits.
- Thinking about Google Hangouts? Here are some tips from Socialbrite about ways you can use them for your organization.
- How does your organization assess the network of a potential board member? Erik Anderson shares some ideas here – using some high-tech approaches.
- How is your direct mail looking? A thumbs up or down? Here are some tips from FundraisingSuccess.
- Wondering if the ‘principles of persuasion’ that you’ve been hearing about in commercial marketing has a place in nonprofits? Here’s a fundraising translation to help you implement them from Joanne Fritz’ blog.
- There’s been a lot of discussion about whether or not there’s still a need for traditional media. Here’s an example that confirms there is still a place for it.
- Do you run a membership program? Wild Apricot has some tips on how to increase engagement with your members.
- Nancy Schwartz shares about writing persuasive captions here (as well as picking the right picture).
- With talk that the charitable deduction might be at risk, key groups are gathering to advocate in favor of keeping it. The NonProfit Times shares an update about those efforts. RE:Philanthropy shares a little more about the charitable discussion, as well as two other issues that we in the nonprofit sector need to pay attention to. In addition, the Nonprofit Quarterly shares about some of the risks, were the charitable deduction to go away. The Chronicle of Philanthropy also outlines the cost.