[Headlines] Inspiring Donor Loyalty

Here’s a summary of recent articles and blogs related to fundraising and nonprofit organizations. As always, please forward this to others who might benefit from the information. Thanks again for reading!

FUNDRAISING

MARKETING / COMMUNICATIONS

  • Newsletter Strategies That Will Open Donors’ Hearts and Wallets. Your wonderful newsletter just may be a total waste of time. Even worse, it might be HURTING you and your cause. Why? Because it is boring! Wouldn’t it be wonderful if your newsletter actually helped RAISE money? by Gail Perry
  • It’s Time For Nonprofits To Become Expert Publishers. Most nonprofits have no shortage of things to talk about online: their mission, their activities, their needs. Donors also want to stay informed on the topic at large.  … by Steven Shattuck for Bloomerang
  • Don’t Let Your Donation Page Suffer from Abandonment Issues. The last time I did a donating experiment was after the earthquake and tsunami in Japan. At that time I donated a small amount to several charities working on disaster relief. I was particularly interested in how they thanked me after my donation… Joanne Frits for About.com
  • Get Attention With Your Next Multichannel Campaign. Getting the attention of your supporters and engaging them in your campaigns on one platform is hard enough. But the key to campaign success comes … by Amy Sample Ward and Allyson Kapin for ‘Nonprofit Marketing: Getting Attention Blog’

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