[Headlines] Getting Your Message Out

Here are last week’s headlines with news, tips, and ideas you can use to improve your nonprofit.

Fundraising

  • Find out the 7 things that will make you a better fundraiser and help improve your fundraising in more immediate ways.
  • Planning an event? Lori Halley shares 5 tips for getting your message out in order to fill seats, promote your cause, and engage your members or supporters.
  • Included in the Fundraising With Facebook Research Report are some highlights from Aztec’s Interactive’s research findings based on data compiled from over 645,000 donations and hundreds of campaigns.
  • What are the “Pre-Conditions” for Fundraising Success? Here are 10 basic fundamentals on how fundraising really works – and how it doesn’t work – today.
  • In a matter of months, Kickstarter has revolutionized the way that entrepreneurs big and small raise capital. If you’ve got your own idea or are just looking to raise capital for your business, here are the basic ideals of running a Kickstarter campaign to get you started.

Nonprofit News

  • The topic of charitable deductions took center stage at a Congressional hearing last week as a string of nonprofit leaders warned lawmakers that messing with the tax break could have dire results.
  • Jay Love shares a few thoughts on volunteerism and the recent World Giving Index results.
  • Fewer Canadians are giving to charity, but those who are making donations are giving more, according to the latest figures gleaned from tax records.  
  • Small nonprofits, with annual total fundraising of less than $1 million, grew their fundraising by 7.3 percent in 2012 compared to 2011. Here are five key observations from the 2013 Charitable Giving Report.
  • Beyond their power to help and support a community, can nonprofit organizations provide fuel to rev a regional economy? Find out the answer in The Washington Post’s article.

Marketing / Leadership

  • Take newsjacking one step further—to integrate what’s going on inside of your peoples’ heads—as well as in the world around them and you, to focus your marketing messages, format, channel and delivery time. This article shares a great example.
  • A powerful infographic is social media solid gold. But what is it that compels people to share, like, or tweet? Or to write a check or take action? Your graphics have to mean something, and the data they convey has to matter. To get at this, start with the four W’s.
  • Why should you engage volunteers via social media? How can you harness your content to work for you while doing so? Here are a few simple ideas for making it all work.
  • Sandy Rees shares the top 3 mistakes she’s seen in board recruitment.
  • Philanthropy needs to step up its efforts to influence policy if it expects to produce big changes on pressing issues, government officials told an audience of nonprofit leaders this week at an event on philanthropy and politics.

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