[Headlines] From Millennials to Boomers

Here are last week’s headlines with news, tips, and ideas you can use to improve your nonprofit.

Fundraising

  • Like it or not, the Millennial Generation is hard to ignore. So what does this mean for your organization? It’s time to start creating a culture of openness and dialogue with the Millennial Generation, before they start creating it without you. Read more.
  • View this thank you letter transformation. It’s a great example of how to make your thank you letters more donor-focused.
  • Converting donors from annual to monthly increases their overall giving significantly. Learn how to encourage the transition.
  • This post outlines some important life transitions that are transforming the way Boomers think and behave.

Marketing / Social Media

  • There is no formula for writing an op ed. You could write stream of consciousness and it could be terrific. But for folks who like structure, two basic formats make op ed writing quicker and easier.
  • You don’t need a special mobile version of your site or an custom-built app to improve how mobile visitors experience your site overall. Try these best practices to help optimize your nonprofit website for mobile use and make your pages smartphone friendly.
  • Nonprofits make use of crowdsourcing, social media, and email lists to spread their message and mobilize volunteers in their communities. But deeper engagement doesn’t come from more talking; it comes from better listening. Read some great examples from organizations working with their communities.
  • What makes something go viral? The common ingredients of viral content are well documented, but as John Haydon explains, there seems to be something magically delicious and fantastic that’s hard to pinpoint.
  • Twitter can be a great platform to engage with people … if campaigners take the time to have back and forth discussions and not just use it to promote blog posts and press releases. See how Twitter can be a powerful organizing tool as part of a multichannel campaign.

Leadership / Volunteers

  • The board is ultimately in control of the nonprofit corporation and responsible for its actions. Here are 10 considerations in determining the composition of your charitable nonprofit’s initial board.
  • If your board meetings are regarded as an unpleasant obligation, it’s time to bring a fresh perspective. Read 12 great ways to rethink your approach and create meetings that bring out your board’s best.
  • Volunteers are such an integral part of the labor market that without a good grasp of the value of their work, charities have a limited understanding of this important resource and may not make the most of it. To determine their value, consider the following…
  • Young people can be an incredible source of volunteers for nonprofits – But attracting them can be difficult. Here are some steps toward attracting young people to your nonprofit.

Nonprofit News

  • The sluggish economic recovery continues to keep most nonprofits from giving employees raises or hiring new staff members, according to a study of 6,500 nonprofits in five East Coast metropolitan areas.
  • Last week, China pledged to allow charities and nonprofit groups to play a greater role in society in an acknowledgement of the growing importance of independent organizations that the authoritarian government traditionally has treated with suspicion.
  • Charities should use their reserves to hire fundraisers, according to Peter Lewis, chief executive of the Institute of Fundraising. Lewis was speaking at the launch of Managing in the ‘New Normal’ – Adapting to Uncertainty, a report on how charities cope with difficult economic conditions.

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