[Headlines] Embracing the Power of ‘No’

Here are your tips and news for the week. Happy fundraising!

Awareness / Communications

  • 4 Things Successful Fundraising Appeals Have in Common and How to Get the Right Mix On average, we receive 3,000 media messages every day; we see or listen to 52 of them, and we can remember only 4. So how can you make your online fundraising messages stand out among all the other messages competing for your supporters’ attention? @Blackbaud
  • Surprise helps video sharing Good learning at Pareto staff conference today.  Cameron Pratt ‘Content Consultant’ showing us some neat tactics that can increase chance of your video going viral. Good fun, but even when these videos went viral (3m) what did they achieve?  @SeanTriner

Fundraising Planning

  • 4 Doable Steps to Donor Love—Via Mal Warwick Donor communications that connect—that appreciate, energize and activate your prospects and donors—are THE key to fundraising success. That’s nothing new. What you may not know though, is how few organizations do donor communications well. @NancySchwartz
  • The Secret Sauce of Record-Breaking Year-End Campaigns Come in close and listen hard. This is a secret I don’t want to broadcast to the entire world. The secret sauce to ensuring year-end campaign success that I’ve seen work time and time again is this year-end checklist. @Network4Good

Fundraising Tactics

  • The power of ‘no’ To fundraisers, hearing the word ‘no’ can be a little jarring. Sometimes even a little awkward. As a direct marketer, it’s never bothered me so much. In many ways, crassly it’s a numbers game. For me, ‘no’ simply means, “there’s nothing to see here”. And on I move. @101fundraising
  • 112 Tips to Raise More Money by Mail Direct mail is a major workhorse for all nonprofits. And regardless of what you hear or think about online giving, most gifts still come via the mail. Direct mail is the most important fundraising and communications tool you have. Here’s a smart guide to help you nail all aspects of your mailing package. @GailPerrync

 Leadership

  • Failing Forward: Why building failure into your organizational culture can make it more successful Michelle L. Chaplin Senior Manager, Online Fundraising PBS “I have not failed. I’ve just found 10,000 ways that won’t work.” – Thomas Edison. Most people bristle at the sound of the “F” word. But failing can be one of the most powerful tools your organization has…@ntenorg
  • Boards Are Terrible at Their Most Important Job The chief responsibility of any board is management of the senior executive. Yet a recent Bridgespan Group survey of nonprofit CEOs found that nearly half (46%) got little or no onboarding help from their boards. As one executive put it, “The board essentially said, ‘We’re glad you’re here. Here are the keys. We’re tired.’” When it comes to managing the CEO, many boards underperform. @HarvardBiz

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