[Headlines] Does Your Website Show in a Google Search?

I’m travelling this week so this will be short, just wanted to make sure you received your every other week dose of headlines and blogs! Here are a few articles and posts to help stay up-to-date on trends and topics facing the nonprofit world.

Happy fundraising!

Communications

Does your nonprofit website show in Google Search? | Nonprofit Marketing | Getting AttentionDoes your nonprofit website show in Google Search? Nonprofit Marketing | Getting Attention @NancySchwartz

As of April 21, 2015, Google has prioritized mobile-friendliness as a key ranking factor in search results. Websites that are optimized for mobile devices will get the highest SEO rankings. Others (like Getting Attention.org, for now) will be penalized in rankings which will decrease your organic search traffic. Here’s how to keep your website traffic coming in through Google:

What Google's New Algorithm Really Means for Your Nonprofit | npENGAGEWhat Google’s New Algorithm Really Means for Your Nonprofit | npENGAGE – @wiredimpact

As of April 21, Google has updated its algorithm to rank sites on searches conducted on a mobile device; the more mobile-friendly a page is, the higher it will appear in search results. Additionally, mobile-friendly results will be tagged as such on the results page. (Again, just to be clear, these changes apply only to searches conducted on a mobile-device.)

 

Fundraising Planning

Increase donor loyalty and retention - Donor Data, Feedback and Service - CDS GlobalIncrease donor loyalty and retention – Donor Data, Feedback and Service – @CDSGlobal

The best way to increase donor loyalty and retention is to provide a superior donor experience. This white paper offers guidelines for fundraisers and nonprofit leaders on how to create a positive donor experience by leveraging data effectively, utilizing feedback to improve donor satisfaction at a low cost, and implementing donor service standards to mitigate problems and reactivate lapsed donors.

Why Nonprofit Fundraisers Should Give More Attention to Gen X DonorsWhy Nonprofit Fundraisers Should Give More Attention to Gen X Donors @nonprofitorgs

As the first generation to donate online and the generation that pioneered web design, email, blogging, and online advocacy, ignoring Gen X is a big mistake. Fundraisers would be wise to pay more attention to how they give and why.

 

Fundraising Tactics

Top 5 Online Fundraisers in 2014Top 5 Online Fundraisers in 2014 @NPhub

This infographic shows some nonprofit fundraisers that are processing the majority of their revenue online: five events process more than 80% of all donations online. For the top fundraiser, AIDS/LifeCycle: Ride to end AIDS, this equates to just shy of $14 million. For ZERO’s Endurance Team, $237,000. In each case, these online donations translate to less overhead on the organization’s part to process, organize and use donor data in an effective manner. Check out…

What You Can Learn About Crowdfunding From Humans of New York (HONY)What You Can Learn About Crowdfunding From Humans of New York (HONY) @CauseVox

As a nonprofit, you may feel that you are very different from a photographer who stops strangers on the street. But you, too, create uniquely human moments that can inspire and engage. Your work aims to help people or change the world for those around you. Your work has impact. Bring those stories forward.

 

In 2015 M+R Benchmarks Study, Online and Monthly Giving Are Up - NPQ - Nonprofit QuarterlyIn 2015 M+R Benchmarks Study, Online and Monthly Giving Are Up – NPQ – Nonprofit Quarterly @npquarterly

Social media is still growing, email list size is increasing but that growth is sluggish compared to previous years, and monthly giving has increased in popularity. NTEN and M+R have published an infographic that gives a peek at overall statistics, and NPQ will dive further into the metrics in this study below to get a sense of what these numbers mean: 

Building an Internal Culture of Philanthropy to Support Major Gifts Takes Time and Effort! - Fired-Up Fundraising with Gail PerryBuilding an Internal Culture of Philanthropy to Support Major Gifts Takes Time and Effort! – Fired-Up Fundraising with Gail Perry @GailPerrync

If your organization does not embrace a healthy culture of philanthropy, your organization will NOT SURVIVE outside the next decade. Does that get your attention? Here’s why: The donor landscape is rapidly changing. And fundraising is changing too…

 

Leadership

Court of Appeals to Directors of Nonprofits: “Nonprofit” Does Not Mean “No Risk for You” - Nonprofit QuarterlyCourt of Appeals to Directors of Nonprofits: “Nonprofit” Does Not Mean “No Risk for You” – @npquarterly

Serving as a board member includes some pretty serious responsibilities. The business judgment rule described in this article offers directors some protection, but it is not an all-purpose shield against claims based on dereliction of duty, let alone disloyalty or self-dealing.

Stanford Research Offers 9 Tips to Improve Nonprofit GovernanceStanford Research Offers 9 Tips to Improve Nonprofit Governance @non_profit_pro

A survey of 924 nonprofit directors revealed a significant minority are unsure of their organization’s mission and strategy, dissatisfied with their ability to evaluate their organization’s performance, and uncertain whether their fellow board members have the experience to do their jobs well. Too often board members lack the skill set, depth of knowledge, and engagement required to help their organizations succeed…

 

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