[Headlines] Behind the Curtain

There’s a time to plan and a time to implement, a time to rest and a time to work. A time to laugh and a time to cry. The trick is often figuring out which time is which.

The last three weeks or so have been a time for me to just get things done. Have I mentioned that we sold our house in just four days? That’s a bit of a misnomer though, with the help of friends, we got the house cleaned, a few pieces of furniture and most of our books moved out, and the house staged in four days. Then the photographer came to get pictures and then the listing agent to fill out all the paperwork. Then, once the bulk of the work was done, our house was listed, and then sold, four days after that.

It’s really easy to forget about the pre-work that is required with any project. What others see is the four days to sell, or the appeal going out and money coming in a few days later, or receiving a grant or completing a strategic plan in a two-day retreat. It’s easy for others to not think about the time, energy and work that is required ahead of time. Easy to take for granted all the things that happen behind the curtain. Don’t get frustrated if you feel like people are taking the hard part for granted, but do determine how you will tell your story (as well as determine who needs to know).

Hope this helps as you try to identify new people to involve in what you do!

Quote of the week: The achievements of an organization are the results of the combined effort of each individual. – Vincent T Lombardi

Kind regards,


Here’s a summary of recent articles and blogs related to fundraising and nonprofit organizations. As always, please forward this to others who might benefit from the information. Thanks again for reading!

Awareness / Communications

  • Which Messages Go Viral and Which Ones Don’t A recent study demonstrated that we can successfully predict which messages will go viral and which will not. This study showed that the ideas that are destined to spread have a characteristic signature at their origin — that is, quite literally, within the brain of the sender. @HarvardBiz
  • Using Celebrity Spokespersons Using celebrities … here’s a topic you don’t see discussed much in terms of ‘best practices’. Yet celebrities are quite available and generous in working with charities and nonprofits. Some, like UNICEF and Amnesty International, have successfully developed the use of celebrities into an art form. @AgitatorEditors
  • Nonprofit Annual Report in an Infographic Annual reports don’t have to be long, boring documents with pages and pages of financial statements that no one wants to read (even if they did understand all the accounting jargon!). Your annual report should be a celebration of what your donors have helped you do. @kivilm
  • Oops! 7 Awkward (But Common) Grammar Mistakes Okay, so I’m no English major, but I am a content marketer — attention to grammatical detail is something very near and dear to my heart. The more time I’ve spent in this role, the more I notice little errors in things like text messages, IMs, and birthday cards. @HubSpot

Fundraising Planning

  • Dr. Adrian Sargeant’s 7 Principles of Donor Loyalty Dr. Adrian Sargeant is a marketing professor specializing in charities. In his groundbreaking research, he uncovered 7 chief reasons why donors will sometimes stay with a charity for years. Most new donors don’t stay, you know. @BloomerangTech
  • Are you really proud to be a fundraiser? A new manifesto for fundraising Last week, I addressed the Institute of Fundraising London Group’s First Thursday meeting on the subject of pride in the profession of fundraising. I explored whether fundraisers ‘really’ felt proud to be a fundraiser – the emphasis being on ‘really’… @howardlake
  • How to Raise Money From Baby Boomers I recently read a stat that 70 percent of U.S. disposable income is controlled by baby boomers. Taken together with the stat from Blackbaud’s “ Next Generation of American Giving” report that boomers contribute 43 precent of… @LautmanDC
  • Report: The Missing Middle Alia McKee and Mark Rovner with Sea Change Strategies recently released a new report called “The Missing Middle: Neglecting Middle Donors Is Costing You Millions. Sea Change probed the state of mid-level giving. @Blackbaud
  • High Net-Worth Individuals: Your Joyful, Generous and Inspired Donors High Net-Worth Individuals. These are very special people. They are part of the 5% or 10% of the population in terms of wealth, as well as members of giving in America – generous people of every age and financial capacity. @Blackbaud

Fundraising Tactics

Online / Technology



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