[Headlines] Be Specific to Increase Fundraising Results

Here’s a summary of recent articles and blogs related to fundraising and nonprofit organizations. As always, please forward this to others who might benefit from the information. Thanks again for reading!

FUNDRAISING

MARKETING / COMMUNICATIONS

  • When Refreshing Stale Content, Relevance and “Real Time” Rule Here are some tips on refreshing your content and ensuring it is relevant and in “real time”. by Lori Halley
  • Instead of Help, Support, Resources and Services I’ve railed on about how words like “help” and “support” aren’t good because people don’t know what you want them to actually do. You have to be clear and specific about what that thing is and how they should do it. Same with words like “resources”, ”programs” and “services.” by Kivi Leroux Miller
  • Four Tips to Protect your Online Privacy Many nonprofits were not surprised to learn that the government monitors average citizens’ private emailss. It just wasn’t confirmed until recently how the government has partnered with Google, Facebook, and Verizon to make it easier to monitor messages and conversations. by Allyson Kapin
  • Should My Nonprofit Market to Millennials? Nonprofits marketing to millennials—seems to be the common conundrum popping up everywhere. But why? Because millennials (or Gen Y) will have the largest buying power in the U.S. by 2017. by Matt Spitsen
  • Half of people give up when trying to donate by mobile More than half of people who try to donate to charity online by using a mobile device never get as far as making the donation. via AFP blog
  • 7 ways nonprofits can benefit from Facebook hashtags By now you may or may not have heard that Facebook hashtags have been rolled out to many users. These hashtags link conversations together like they do on Twitter. by John Haydon

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