Groupon: Leaving Unsubscribers with Happy Thoughts

I don’t know about you, but I get way too many emails. Much of what I receive are things that I signed up for with really great information, but I’m learning that I can’t possibly do everything that needs to get done and absorb all of the information that’s coming my way.

So, after signing up to follow many items via RSS feed, I unsubscribed from many of those lists this week. I lost track at about 10, but there were several that I unsubscribed from.

Most of the messages I received back were pretty standard. “So sorry, please reconsider, please tell us why you’re unsubscribing.” However, one of the responses first made me curious, then made me smile, then made me wonder if we in the nonprofit sector might be apply to learn something from it.

The approach Groupon took was fun, memorable, and left me with a smile on my face. After hitting unsubscribe, a screen came up with a short message and a video. I can’t remember the name that was used, so I’ll just say his name was “Mark.” The message was something to the effect of: click here to punish Mark. He’s the person who thought you’d be interested in receiving these emails. I almost didn’t click it, because I really don’t like to punish people, and I knew that I’d signed up for the list in the first place. But curiosity got the better of me and I clicked the button.

It was a unique approach and really stood out among all of the other email lists I unsubscribed from. What do you think? Is there anything you might consider using for your organization or recommending for your clients? Please comment. Would love to hear your thoughts!

(By the way, I still love Groupon deals so am still following them via RSS feed.)


Groupon: Leaving Unsubscribers with Happy Thoughts — 2 Comments

  1. Curious how you “punished” him — did they tell you that? Shock therapy? A demotion? 🙂

    Not sure if the negative aspect of it would translate to non-profits, but I certainly do think using humor is great.

    Leave them with a laugh. Makes you memorable. And, it got you talking.

    • Thanks Hannelore for your comment! The video just showed someone walking in and hollering at him – then tossing an empty cup his way. All in good fun :-).