Fundraising Headlines – January 7, 2010

Happy New Year! With the beginning of a new year it feels as if we can make a fresh start. Did you make any New Year’s Resolutions this year? If so, best wishes in your endeavor! If not, perhaps this week’s issue will give you some things to consider for your fundraising campaign!

Of special interest for my friends and readers from libraries. Have you ever considered encouraging patrons to set up Giving Circles? Read more below.

As always, please feel free to forward this to anyone you feel may also be helped by this information. Thanks again for reading!

FUNDRAISING

Giving Circle Opens The Potential Pool Of Philanthropy (The Daily Tell) A report on donor circles states that people give more money, give to more organizations, are more engaged in their community, and are better informed philanthropists when it is done as a collective effort. http://www.thedailytell.com/2010/01/giving-circle-opens-the-potential-pool-of-philanthropy/

When Humor Can Be Very Effective in Fundraising Marketing Campaigns (AFP) Here are a few approaches to consider to jumpstart your creative thinking for successful, humorous marketing campaigns. http://www.afpnet.org/ResourceCenter/ArticleDetail.cfm?ItemNumber=4296

IRS Adjusts Figures for Deductions When Charities Provide Premiums (The Chronicle of Philanthropy) The IRS announcement updates the rules on deductions for 2010 to account for inflation. Gifts are fully deductible if: (a) the donor gave $48 or more and received a premium worth $9.60 or less; (b) The donor received premiums that had a fair-market value equal to no more than 2 percent of the amount of the contribution, or $96, whichever was less; or (c) the donor received appeals that contained small items that were worth a total of no more than $9.60. http://philanthropy.com/news/government/10477/irs-adjusts-figures-for-deductions-when-charities-provide-premiums

The unexpected power of $10 to $20 (CNN.com) Gary Ribble would not be able to read this story if not for people like you. Could this be a new trend in giving? http://www.cnn.com/2009/LIVING/12/22/pennies.from.heaven/index.html

TECHNOLOGY

eBay Users Gave $50-Million to Charities This Year (The Chronicle of Philanthropy) eBay’s program works in a number of ways: Sellers can designate a charity to receive a portion of their sales; buyers can choose to give when they make a purchase; and charities can use the site to sell goods. While the overall amount raised for charity this year was significant, individual donations made through the site tend to be tiny. The average donation this year was $2.28. http://philanthropy.com/news/prospecting/10476/ebay-users-gave-50-million-to-charities-this-year

The Current State of Online Philanthropy (Google docs) The purpose of this project was simple – create a better understanding of what online giving, as a whole, really looks like. In order to accomplish this goal, several fundamental questions were considered: What opportunities currently exist for people to donate money online? What kinds of information and services are available? Who is providing these services? And to what extent are people using the services that are being provided? http://docs.google.com/Doc?docid=0ASoINZ3Rz5gzZGhzN3o5cXdfMTUyZmtmZ2puYzI&hl=en&pli=1

OTHER ARTICLES

US May Slip Back Into Recession, Krugman Warns (Sydney Morning Herald) Nobel Prize winning economist Paul Krugman said there was a 30 to 40 percent chance that the U.S. economy would slide back into a recession in the latter half of 2010. http://www.smh.com.au/business/us-may-slip-back-into-recession-krugman-warns-20100105-lr2i.html

Tax Agency Issues Guidebook for Charities (The Chronicle of Philanthropy) In this publication, the IRS addresses activities that could jeopardize a public charity’s tax-exempt status. It identifies general compliance requirements on recordkeeping, reporting, and disclosure for exempt organizations (EO’s) described in section 501(c)(3) of the Code that are classified as public charities.
http://philanthropy.com/news/government/10484/tax-agency-issues-guidebook-for-charities

Tax Agency Releases Data on Charities (The Chronicle of Philanthropy) The number of charitable organizations that filed federal informational tax returns rose from 286,615 in 2005 to 301,214 in 2006, an increase of 5.1 percent, according to a newly released report from the Internal Revenue Service (among other findings). http://philanthropy.com/news/government/10486/tax-agency-releases-data-on-charities

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