Fundraising Headlines – December 1, 2009

Thank you for subscribing to my weekly e-newsletter. This newsletter is one way to ensure that I’m keeping up-to-date on all of the latest industry information so that I can better serve my clients. I hope that you find the information beneficial as well.

Below is a link to an article that I’ve been wanting to write for a few years now (7 Mistakes in Hiring a Development Director). In fact, I think I have some notes from about 2004 on the topic. But alas, someone beat me to it. Regardless of who wrote it, it has some great information. If you’re considering expanding your fundraising efforts by hiring a staff person, this is a must read.

If you have questions related to fundraising or your board, please let me know. I’d love to talk with you more about how I can help you.

As always, please feel free to forward this to anyone you feel may also be helped by this information. Thanks again for reading!

FUNDRAISING

Asking for donations? Learn to love objections (StepByStep Fundraising) If you’re going to ask people for money, you’ve got to learn to love objections. Or at least be comfortable with them! If there were no objections, we wouldn’t be needed. It would be so clearly self-evident that people would simply fund our cause. Here are Zig Ziglar’s five reasons to like objections. http://stepbystepfundraising.com/donations-learn-love-objections/

Americans still have giving holiday spirit: poll (Reuters) Despite a lingering recession, only 20 percent of Americans plan to reduce charitable giving during the holiday season, according to a survey. The poll commissioned by the American Red Cross showed that nearly 70 percent of people believe it is more important to donate this year because of the state of the economy. http://www.reuters.com/article/lifestyleMolt/idUSTRE5AT50F20091130

Avoiding the Cost Ratio Trap (AFP) Is your organization feeling pressured to meet unrealistic expectations for fundraising costs? Learn how you can move beyond simplistic ratios and measure the real returns on your investment in fundraising. http://www.afpnet.org/ResourceCenter/ArticleDetail.cfm?ItemNumber=4255

GiveMN Raises $14 Million Online in 24 Hours! (Beth’s Blog) GiveMN a new online resource that hopes to encourage more Minnesotans to give and help create a stronger nonprofit community for Minnesota. On Tuesday, November 17, they held their first “Give to the Max Day” competition where all donations during the 24 hour period were matched, plus there were incentives for organizations that received the largest number of unique donations. The unofficial results: $14 million raised for more than 3400 nonprofits. http://beth.typepad.com/beths_blog/2009/11/givemn-raises-14-million-online-in-24-hours-.html

TECHNOLOGY

Chase Community Giving It can be incredibly powerful when your vote has a local impact. Chase is giving away $5 million to various charities and needs you to help pick which ones. Simply vote for your favorite nonprofit and then get your friends and others on Facebook to do the same. http://apps.facebook.com/chasecommunitygiving/

Five Social Media Fundraising Trends for 2009 (Beth’s Blog: How Nonprofits Can Use Social Media) Here are 5 fundraising trends that the writer saw emerging in 2009 related to fundraising and social media and that will most definitely continue to have impact in 2010. http://beth.typepad.com/beths_blog/2009/11/five-social-media-fundraising-trends-for-2009.html

MomsRising: What We Can Learn from New Online Models (Beth’s Blog: How Nonprofits Can Use Social Media) As part of the writer’s ongoing research project into the future of membership-based advocacy organizations, we’ve been talking to folks from “new” as well as “older” groups focused on issue-organizing. We’re hoping to find out how the nature of civic engagement and mobilization is changing – along with the business models needed to support this kind of work. http://beth.typepad.com/beths_blog/2009/11/guest-post-by-heather-mcleod-grant-momsrising-what-we-can-learn-from-new-online-models.html

OTHER ARTICLES

Saving Philanthropy: The Documentary (Tactical Philanthropy) More often lately, I’ve been hearing about changes in the way people are giving money. Focus is starting to be put on ROI (return on investment). For some organizations, this short video might seem very frightening. It’s in draft form, so you can let the creators know what you think. http://tacticalphilanthropy.com/2009/11/saving-philanthropy-the-documentary

Appealing to “Real Moms”: Lessons for Nonprofits (Joanne’s Nonprofits Blog) This article references a whitepaper about how companies can reach a younger generation of women with children, including those who work full-time, those who are “stay-at-home” moms, or who fall somewhere in between. But there are lessons here for nonprofits that need to reach this demographic just as much as corporations. http://nonprofit.about.com/b/2009/11/29/appealing-to-real-moms-lessons-for-nonprofits.htm

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