Aug 5 Headlines:

Communications

5 Story Starters You Can Steal. Not sure where to start your nonprofit’s story? (Hint, it’s really about your donors, but that’s a topic for another post.) Here are five thoughts when you’re stumped about where to start: Start in the middle; use a startling truth; kick off with  quote; share a statistic; or set the scene.

7 Myths You Shouldn’t Believe About Email Marketing [Infographic]. Most of these myths have been recited to me over the past couple of years. Don’t let them hold you back!

[Video] Growing Your Nonprofit Email List – One Person at a Time. This training provides a two-step process to grow your email list (hint: first, pay attention to cues that people will drop and second, provide easy ways for people to sign up).

Fundraising Planning

7 Donor Loyalty Metrics Every Nonprofit Should Track. By now we’ve probably all heard the stats on how important it is to keep donors giving. Adrian Sargeant shares 7 things to track to ensure you’re accomplishing this goal.

2014 Mid-Year Fundraising Trends. The Blackbaud Index provides some interesting numbers as they compare the first 6 months of 2014 with the first 6 months of 2013. Overall, giving has increased by 1.6%. The biggest loser? Giving to K-12 education decreased by 5.5%. The 2 biggest increases in giving were to Public & Society Benefit Corporations (7.5% increase) and International Affairs organizations (5.4% increase).

Fundraising Tactics

“I am calling you, because …” 10 reasons to give your donor a call Not sure what reasons you can give for just calling a donor (besides the obvious one of saying thank you)? Here are 10 ideas. My favorite, ‘Congratulations!’

3 Reasons Your Board Members Don’t Want to Fundraise. How many times have you lamented your board not getting involved in fundraising? If you’re like many of my clients…

Leadership

Beyond the Bylaws: A Clarification of Nonprofit Board Responsibilities. Is your board fulfilling its responsibilities? Addressed in this Huffington Post article: fundraising, legal requirements, board-staff relationships, and a reminder about who the board represents.

Poor or No Strategy – A Barrier to Growth. Strategies and tactics are two very different things. And if you’re stuck in the details you probably haven’t had time to plan for – much less accomplish – growth. Agitator Roger Craver provides specific examples of what strategy is (as well as what it isn’t).

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