Last week I shared about some of the ways cultivating a garden is similar to cultivating donors. Sometimes it can be hard to come up with new, innovative ideas, so below is a list of seven ideas to help you get started. Be creative though, don’t just limit yourselves to these (or any other list of ways any one else shares). Your organization is unique and therefore has unique ways to engage your donors. In that vein, some of these ideas won’t work for you. That’s okay – check out the rest that might work better in the context of what you do.
All that said, here’s the list:
- Invite donors to share about something they’re passionate about. It could be at a board meeting, at an open meeting or other forum (as appropriate).
- Keep in mind the topics that are of interest to your donors. If you come across an article that you think would interest them, send it out with a little note. We all like to hear that someone’s been thinking of us.
- As appropriate, invite the donor to write about something they’re interested about for your newsletter. It could also be an article about how their life has been transformed through their involvement with your organization.
- Draw on their expertise and invite them to sit on an advisory group, the board, or another committee.
- Periodically, invite one of your clients to send a note to the donor. It lets the donor know, in a very personal way, how much their support is making a difference.
- Ask for advice (but only if you really want the advice – if you’re not planning on using the information, this would have the opposite effect and drive people away).
- Send out cards to help the donor celebrate birthdays, anniversaries, holidays, etc.
Those are some of my thoughts. What do you have to add?